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Year 2016, Volume: 6 Issue: 4, 27 - 31, 01.06.2016

Yasid . Fikri Farhan Yuli Andriansyah

https://izlik.org/JA45UM67WN

Abstract

Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia

Year 2016, Volume: 6 Issue: 4, 27 - 31, 01.06.2016

Yasid . Fikri Farhan Yuli Andriansyah

https://izlik.org/JA45UM67WN

Abstract

This paper is aimed to investigate the factors affecting the awareness of Muslim students towards halal food products. The variables used are religious belief, self-identity and media exposure as the independent variables and costumers’ awareness as the dependent variable. Using the convenience sampling, 234 respondents, students of Universitas Islam Indonesia, Universitas Islam Negeri Sunan Kalijaga Yogyakarta and Universitas Muhammadiyah Yogyakarta were involved in this study through questionnaires. Data gathered was analysed with descriptive and causal through regression. Results of this study indicated that religious beliefs, self-identity and media exposure affect the awareness of Muslim customers towards halal food, either from partial and simultaneous analysis.

Keywords

Halal Products Religious Beliefs Self-Identity Media Exposure Costumers’ Awareness

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Other ID JA34NP34CG
Authors

Yasid . This is me

Fikri Farhan This is me

Yuli Andriansyah This is me

Publication Date June 1, 2016
IZ https://izlik.org/JA45UM67WN
Published in Issue Year 2016 Volume: 6 Issue: 4

Cite

APA ., Y., Farhan, F., & Andriansyah, Y. (2016). Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia. International Review of Management and Marketing, 6(4), 27-31. https://izlik.org/JA45UM67WN
AMA 1.. Y, Farhan F, Andriansyah Y. Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia. IRMM. 2016;6(4):27-31. https://izlik.org/JA45UM67WN
Chicago ., Yasid, Fikri Farhan, and Yuli Andriansyah. 2016. “Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia”. International Review of Management and Marketing 6 (4): 27-31. https://izlik.org/JA45UM67WN.
EndNote . Y, Farhan F, Andriansyah Y (June 1, 2016) Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia. International Review of Management and Marketing 6 4 27–31.
IEEE [1]Y. ., F. Farhan, and Y. Andriansyah, “Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia”, IRMM, vol. 6, no. 4, pp. 27–31, June 2016, [Online]. Available: https://izlik.org/JA45UM67WN
ISNAD ., Yasid - Farhan, Fikri - Andriansyah, Yuli. “Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia”. International Review of Management and Marketing 6/4 (June 1, 2016): 27-31. https://izlik.org/JA45UM67WN.
JAMA 1.. Y, Farhan F, Andriansyah Y. Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia. IRMM. 2016;6:27–31.
MLA ., Yasid, et al. “Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia”. International Review of Management and Marketing, vol. 6, no. 4, June 2016, pp. 27-31, https://izlik.org/JA45UM67WN.
Vancouver 1.Yasid ., Fikri Farhan, Yuli Andriansyah. Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia. IRMM [Internet]. 2016 Jun. 1;6(4):27-31. Available from: https://izlik.org/JA45UM67WN