The study emphasises on extending a model about personality attributes as a moderator on the relationship between contentment and the persistent utilisation of electronic banking services (e-banking). Furthermore, the recommended model expounds the dependent aspects based on the technology continuance theory (TCT) which mould the e-banking continuance intention. This paper takes forward the evolving corpus of research on e-banking by stretching the theoretic precincts of the e-banking continuance model, and contributes to research on e-banking.
| Other ID | JA23KM98HY |
|---|---|
| Authors | |
| Publication Date | June 1, 2016 |
| Published in Issue | Year 2016 Volume: 6 Issue: 4 |