EN
Examining the Moderating Effects of Students’ Characteristics on the Relationship between Perceived Quality and Satisfaction with University Services: The Evidence from two Public Universities in Terengganu
Abstract
The success of economic development in ECER is contributed by many factors such as investment from foreign countries, tourism industry, oil and gas industry as well as education industry. With regards to education industry, the number of higher educational institutions in ECER has increased. To achieve the mission of ECER in strengthening the education system and as an educational hub, it is of utmost importance, especially for universities in Terengganu to identify strategies in achieving the mission. The research to identify and understand the students’ characteristics is important for marketers to attract and retain students especially for HEIs in ECER. Thus, the objectives of this research is to (1) assess the relationship between perceived quality and overall satisfaction and (2) test the moderating effects of students’ characteristics’ such as gender, race and state of origin on the relationship between perceived quality and satisfaction with university services. The regression analysis was used to analyze the hypotheses of the study and the results supported both hypotheses. For the first hypothesis, there was a significant positive relationship between perceived quality and satisfaction. For the second hypothesis, the moderating effects of students’ characteristics supported the relationship between overall satisfaction and behavioural intentions. The analysis revealed that students’ characteristics had significant impact as a moderator.
Keywords
Details
Primary Language
English
Subjects
-
Journal Section
-
Publication Date
May 1, 2016
Submission Date
May 1, 2016
Acceptance Date
-
Published in Issue
Year 2016 Volume: 6 Number: 3
APA
Padlee, S. F., Nur, ‘Siti, & Zulkiffli, ‘Atikah. (2016). Examining the Moderating Effects of Students’ Characteristics on the Relationship between Perceived Quality and Satisfaction with University Services: The Evidence from two Public Universities in Terengganu. International Review of Management and Marketing, 6(3), 460-466. https://izlik.org/JA68GW65JT
AMA
1.Padlee SF, Nur ‘Siti, Zulkiffli ‘Atikah. Examining the Moderating Effects of Students’ Characteristics on the Relationship between Perceived Quality and Satisfaction with University Services: The Evidence from two Public Universities in Terengganu. IRMM. 2016;6(3):460-466. https://izlik.org/JA68GW65JT
Chicago
Padlee, Siti Falindah, ‘Siti Nur, and ‘Atikah Zulkiffli. 2016. “Examining the Moderating Effects of Students’ Characteristics on the Relationship Between Perceived Quality and Satisfaction With University Services: The Evidence from Two Public Universities in Terengganu”. International Review of Management and Marketing 6 (3): 460-66. https://izlik.org/JA68GW65JT.
EndNote
Padlee SF, Nur ‘Siti, Zulkiffli ‘Atikah (May 1, 2016) Examining the Moderating Effects of Students’ Characteristics on the Relationship between Perceived Quality and Satisfaction with University Services: The Evidence from two Public Universities in Terengganu. International Review of Management and Marketing 6 3 460–466.
IEEE
[1]S. F. Padlee, ‘Siti Nur, and ‘Atikah Zulkiffli, “Examining the Moderating Effects of Students’ Characteristics on the Relationship between Perceived Quality and Satisfaction with University Services: The Evidence from two Public Universities in Terengganu”, IRMM, vol. 6, no. 3, pp. 460–466, May 2016, [Online]. Available: https://izlik.org/JA68GW65JT
ISNAD
Padlee, Siti Falindah - Nur, ‘Siti - Zulkiffli, ‘Atikah. “Examining the Moderating Effects of Students’ Characteristics on the Relationship Between Perceived Quality and Satisfaction With University Services: The Evidence from Two Public Universities in Terengganu”. International Review of Management and Marketing 6/3 (May 1, 2016): 460-466. https://izlik.org/JA68GW65JT.
JAMA
1.Padlee SF, Nur ‘Siti, Zulkiffli ‘Atikah. Examining the Moderating Effects of Students’ Characteristics on the Relationship between Perceived Quality and Satisfaction with University Services: The Evidence from two Public Universities in Terengganu. IRMM. 2016;6:460–466.
MLA
Padlee, Siti Falindah, et al. “Examining the Moderating Effects of Students’ Characteristics on the Relationship Between Perceived Quality and Satisfaction With University Services: The Evidence from Two Public Universities in Terengganu”. International Review of Management and Marketing, vol. 6, no. 3, May 2016, pp. 460-6, https://izlik.org/JA68GW65JT.
Vancouver
1.Siti Falindah Padlee, ‘Siti Nur, ‘Atikah Zulkiffli. Examining the Moderating Effects of Students’ Characteristics on the Relationship between Perceived Quality and Satisfaction with University Services: The Evidence from two Public Universities in Terengganu. IRMM [Internet]. 2016 May 1;6(3):460-6. Available from: https://izlik.org/JA68GW65JT