EN
Development of Healthcare and Wellness Tourism Marketing
Abstract
The present article is concerned with the study of marketing development prospects for tourism organizations and healthcare and wellness tourism companies as a means for creating their competitive advantages at different management levels. The directions for the intensification of healthcare and wellness tourism development in Kazakhstan sanitarium-resort facilities have been substantiated. The review and collation of national and foreign scientists’ works have made it possible to determine the main peculiarities of healthcare and wellness tourism development. The definitions of tourist activities in the area under consideration have been classified. Based on the research carried out on the people, consuming healthcare and wellness services provided by the sanatorium Rakhmanovskiye Kluchi, the preferences of Kazakhstan healthcare and wellness tourism consumers have been analyzed. Moreover, marketing development measures, both for a specific company and tourism organizations and companies of healthcare and wellness area as a whole, have been suggested.
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
June 1, 2016
Submission Date
June 1, 2016
Acceptance Date
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Published in Issue
Year 2016 Volume: 6 Number: 5
APA
Ordabayeva, M., & Yessimzhanova, S. (2016). Development of Healthcare and Wellness Tourism Marketing. International Review of Management and Marketing, 6(5), 118-124. https://izlik.org/JA67XE27LD
AMA
1.Ordabayeva M, Yessimzhanova S. Development of Healthcare and Wellness Tourism Marketing. IRMM. 2016;6(5):118-124. https://izlik.org/JA67XE27LD
Chicago
Ordabayeva, Mainur, and Saira Yessimzhanova. 2016. “Development of Healthcare and Wellness Tourism Marketing”. International Review of Management and Marketing 6 (5): 118-24. https://izlik.org/JA67XE27LD.
EndNote
Ordabayeva M, Yessimzhanova S (June 1, 2016) Development of Healthcare and Wellness Tourism Marketing. International Review of Management and Marketing 6 5 118–124.
IEEE
[1]M. Ordabayeva and S. Yessimzhanova, “Development of Healthcare and Wellness Tourism Marketing”, IRMM, vol. 6, no. 5, pp. 118–124, June 2016, [Online]. Available: https://izlik.org/JA67XE27LD
ISNAD
Ordabayeva, Mainur - Yessimzhanova, Saira. “Development of Healthcare and Wellness Tourism Marketing”. International Review of Management and Marketing 6/5 (June 1, 2016): 118-124. https://izlik.org/JA67XE27LD.
JAMA
1.Ordabayeva M, Yessimzhanova S. Development of Healthcare and Wellness Tourism Marketing. IRMM. 2016;6:118–124.
MLA
Ordabayeva, Mainur, and Saira Yessimzhanova. “Development of Healthcare and Wellness Tourism Marketing”. International Review of Management and Marketing, vol. 6, no. 5, June 2016, pp. 118-24, https://izlik.org/JA67XE27LD.
Vancouver
1.Mainur Ordabayeva, Saira Yessimzhanova. Development of Healthcare and Wellness Tourism Marketing. IRMM [Internet]. 2016 Jun. 1;6(5):118-24. Available from: https://izlik.org/JA67XE27LD