Managing Governmental Public Relations in Russia: Evidences from St. Petersburg

Volume: 6 Number: 5 June 1, 2016
  • Il’ia A. Bykov
  • Igor M. Pobedinskiy
  • Vera A. Achkasova
  • Aleksey E. Kuzmin
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Managing Governmental Public Relations in Russia: Evidences from St. Petersburg

Abstract

The paper deals with the problems of media relations management in governmental organizations in Russia. Governmental Public Relations (PR) became one of the fastest developing areas of the PR-industry in contemporary Russia. The study uses expert survey method in order to unveil true mechanisms of governmental public relations in Russia. The authors of the study have interviewed sixteen high-ranking experts. The findings of the study shows that governmental PR in Russia are very well developed in the executive branch of power while it is close to zero in the jurisdictional branch and very weak in the legislative branch of power. Another important result deals with the significant role of governmental financial support to the mass media, which influences governmental PR in the way of corruption and miscommunication with the public.

Keywords

Details

Primary Language

English

Subjects

-

Journal Section

-

Authors

Il’ia A. Bykov This is me

Igor M. Pobedinskiy This is me

Vera A. Achkasova This is me

Aleksey E. Kuzmin This is me

Publication Date

June 1, 2016

Submission Date

June 1, 2016

Acceptance Date

-

Published in Issue

Year 2016 Volume: 6 Number: 5

IZ

https://izlik.org/JA24TZ66CZ

Cite

RIS / Bibtex
APA
Bykov, I. A., Pobedinskiy, I. M., Achkasova, V. A., & Kuzmin, A. E. (2016). Managing Governmental Public Relations in Russia: Evidences from St. Petersburg. International Review of Management and Marketing, 6(5), 136-142. https://izlik.org/JA24TZ66CZ
AMA
1.Bykov IA, Pobedinskiy IM, Achkasova VA, Kuzmin AE. Managing Governmental Public Relations in Russia: Evidences from St. Petersburg. IRMM. 2016;6(5):136-142. https://izlik.org/JA24TZ66CZ
Chicago
Bykov, Il’ia A., Igor M. Pobedinskiy, Vera A. Achkasova, and Aleksey E. Kuzmin. 2016. “Managing Governmental Public Relations in Russia: Evidences from St. Petersburg”. International Review of Management and Marketing 6 (5): 136-42. https://izlik.org/JA24TZ66CZ.
EndNote
Bykov IA, Pobedinskiy IM, Achkasova VA, Kuzmin AE (June 1, 2016) Managing Governmental Public Relations in Russia: Evidences from St. Petersburg. International Review of Management and Marketing 6 5 136–142.
IEEE
[1]I. A. Bykov, I. M. Pobedinskiy, V. A. Achkasova, and A. E. Kuzmin, “Managing Governmental Public Relations in Russia: Evidences from St. Petersburg”, IRMM, vol. 6, no. 5, pp. 136–142, June 2016, [Online]. Available: https://izlik.org/JA24TZ66CZ
ISNAD
Bykov, Il’ia A. - Pobedinskiy, Igor M. - Achkasova, Vera A. - Kuzmin, Aleksey E. “Managing Governmental Public Relations in Russia: Evidences from St. Petersburg”. International Review of Management and Marketing 6/5 (June 1, 2016): 136-142. https://izlik.org/JA24TZ66CZ.
JAMA
1.Bykov IA, Pobedinskiy IM, Achkasova VA, Kuzmin AE. Managing Governmental Public Relations in Russia: Evidences from St. Petersburg. IRMM. 2016;6:136–142.
MLA
Bykov, Il’ia A., et al. “Managing Governmental Public Relations in Russia: Evidences from St. Petersburg”. International Review of Management and Marketing, vol. 6, no. 5, June 2016, pp. 136-42, https://izlik.org/JA24TZ66CZ.
Vancouver
1.Il’ia A. Bykov, Igor M. Pobedinskiy, Vera A. Achkasova, Aleksey E. Kuzmin. Managing Governmental Public Relations in Russia: Evidences from St. Petersburg. IRMM [Internet]. 2016 Jun. 1;6(5):136-42. Available from: https://izlik.org/JA24TZ66CZ