Conference Paper

A Study on the Relationship among Physical Environment of Festivals, Perceived Value, Participation Satisfaction, and Festival Image

Volume: 6 Number: 5 June 1, 2016
  • Yong-soo Cheon
EN

A Study on the Relationship among Physical Environment of Festivals, Perceived Value, Participation Satisfaction, and Festival Image

Abstract

This study was conducted by the researcher from April 4th to May 29th, 2016 on the participants of Chuncheon International Mime Festival, Yangpyeong Strawberry Festival, Yeouido Cherry Blossom Festival, and Icheon Ceramics Festival in Korea. A total of 200 copies of surveys were distributed and of them, 180 copies were used for the final analysis. This study aims verify a number of questions including how the physical environment of a festival influences the perceived value and participation satisfaction, what effects does the perceived value have on participation satisfaction and festival image, and how the participation satisfaction affects the festival image. Thus, physical environment is composed of five factors including design/atmosphere, convenience, information availability, festival program, and accessibility. Whereas perceived value, participation satisfaction, and festival image are all constructed as single dimensions. According to the analysis, first, the design/atmosphere and accessibility factors within the physical environment of a festival do have statistically significant effects on the perceived value and participation satisfaction, while factors of convenience, information availability, and festival program do not exert statistically significant influences. Second, perceived value does have statistically significant effects on participation satisfaction and festival image. Third, participation satisfaction also has statistically significant impacts on festival image.

Keywords

Details

Primary Language

English

Subjects

-

Journal Section

Conference Paper

Authors

Yong-soo Cheon This is me

Publication Date

June 1, 2016

Submission Date

June 1, 2016

Acceptance Date

-

Published in Issue

Year 2016 Volume: 6 Number: 5

APA
Cheon, Y.- soo. (2016). A Study on the Relationship among Physical Environment of Festivals, Perceived Value, Participation Satisfaction, and Festival Image. International Review of Management and Marketing, 6(5), 281-287. https://izlik.org/JA45NP84NU
AMA
1.Cheon Y soo. A Study on the Relationship among Physical Environment of Festivals, Perceived Value, Participation Satisfaction, and Festival Image. IRMM. 2016;6(5):281-287. https://izlik.org/JA45NP84NU
Chicago
Cheon, Yong-soo. 2016. “A Study on the Relationship Among Physical Environment of Festivals, Perceived Value, Participation Satisfaction, and Festival Image”. International Review of Management and Marketing 6 (5): 281-87. https://izlik.org/JA45NP84NU.
EndNote
Cheon Y- soo (June 1, 2016) A Study on the Relationship among Physical Environment of Festivals, Perceived Value, Participation Satisfaction, and Festival Image. International Review of Management and Marketing 6 5 281–287.
IEEE
[1]Y.- soo Cheon, “A Study on the Relationship among Physical Environment of Festivals, Perceived Value, Participation Satisfaction, and Festival Image”, IRMM, vol. 6, no. 5, pp. 281–287, June 2016, [Online]. Available: https://izlik.org/JA45NP84NU
ISNAD
Cheon, Yong-soo. “A Study on the Relationship Among Physical Environment of Festivals, Perceived Value, Participation Satisfaction, and Festival Image”. International Review of Management and Marketing 6/5 (June 1, 2016): 281-287. https://izlik.org/JA45NP84NU.
JAMA
1.Cheon Y- soo. A Study on the Relationship among Physical Environment of Festivals, Perceived Value, Participation Satisfaction, and Festival Image. IRMM. 2016;6:281–287.
MLA
Cheon, Yong-soo. “A Study on the Relationship Among Physical Environment of Festivals, Perceived Value, Participation Satisfaction, and Festival Image”. International Review of Management and Marketing, vol. 6, no. 5, June 2016, pp. 281-7, https://izlik.org/JA45NP84NU.
Vancouver
1.Yong-soo Cheon. A Study on the Relationship among Physical Environment of Festivals, Perceived Value, Participation Satisfaction, and Festival Image. IRMM [Internet]. 2016 Jun. 1;6(5):281-7. Available from: https://izlik.org/JA45NP84NU