Perception of Neighbouring Ethnic Groups in Polyethnic Regions

Volume: 6 Number: 6 July 1, 2016
  • Svetlana Shlyakhova
  • Larisa Belova
  • Natalya Bolshakova
  • Olga Shestakova
  • Lyudmila Yashmanova
EN

Perception of Neighbouring Ethnic Groups in Polyethnic Regions

Abstract

The article investigates relationship between neighboring ethnic groups (Russians and Komi-Permians) traditionally living together in a common area. Relevance of the topic is due to transforming intercultural communication between large and small ethnic groups, as any social problem tends to acquire ethnic specificity today. The article presents the results of an experimental study of hetero-stereotypes of large (Russians) and small (Komi-Permians) ethnic groups. It was found that the small ethnicity perceives the large one with great care, rather negatively than positively. Respondents of the large ethnic group give four times fewer negative estimations of the small ethnic group. Awareness of the fact that a large ethnic group treats a small ethnic group better than a small ethnic group treats itself can help reduce the anxiety of small ethnic groups in dealing with large ethnic groups. Adequate knowledge about small ethnic groups will ensure scientific management of social processes involving large and small ethnic groups. Policies to improve self-esteem of small ethnic groups and a competent cultural and linguistic policy may form conditions for effective strategies of interethnic interaction in a multicultural environment.

Keywords

Details

Primary Language

English

Subjects

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Journal Section

-

Authors

Svetlana Shlyakhova This is me

Larisa Belova This is me

Natalya Bolshakova This is me

Olga Shestakova This is me

Lyudmila Yashmanova This is me

Publication Date

July 1, 2016

Submission Date

July 1, 2016

Acceptance Date

-

Published in Issue

Year 2016 Volume: 6 Number: 6

APA
Shlyakhova, S., Belova, L., Bolshakova, N., Shestakova, O., & Yashmanova, L. (2016). Perception of Neighbouring Ethnic Groups in Polyethnic Regions. International Review of Management and Marketing, 6(6), 202-206. https://izlik.org/JA58ST55AD
AMA
1.Shlyakhova S, Belova L, Bolshakova N, Shestakova O, Yashmanova L. Perception of Neighbouring Ethnic Groups in Polyethnic Regions. IRMM. 2016;6(6):202-206. https://izlik.org/JA58ST55AD
Chicago
Shlyakhova, Svetlana, Larisa Belova, Natalya Bolshakova, Olga Shestakova, and Lyudmila Yashmanova. 2016. “Perception of Neighbouring Ethnic Groups in Polyethnic Regions”. International Review of Management and Marketing 6 (6): 202-6. https://izlik.org/JA58ST55AD.
EndNote
Shlyakhova S, Belova L, Bolshakova N, Shestakova O, Yashmanova L (July 1, 2016) Perception of Neighbouring Ethnic Groups in Polyethnic Regions. International Review of Management and Marketing 6 6 202–206.
IEEE
[1]S. Shlyakhova, L. Belova, N. Bolshakova, O. Shestakova, and L. Yashmanova, “Perception of Neighbouring Ethnic Groups in Polyethnic Regions”, IRMM, vol. 6, no. 6, pp. 202–206, July 2016, [Online]. Available: https://izlik.org/JA58ST55AD
ISNAD
Shlyakhova, Svetlana - Belova, Larisa - Bolshakova, Natalya - Shestakova, Olga - Yashmanova, Lyudmila. “Perception of Neighbouring Ethnic Groups in Polyethnic Regions”. International Review of Management and Marketing 6/6 (July 1, 2016): 202-206. https://izlik.org/JA58ST55AD.
JAMA
1.Shlyakhova S, Belova L, Bolshakova N, Shestakova O, Yashmanova L. Perception of Neighbouring Ethnic Groups in Polyethnic Regions. IRMM. 2016;6:202–206.
MLA
Shlyakhova, Svetlana, et al. “Perception of Neighbouring Ethnic Groups in Polyethnic Regions”. International Review of Management and Marketing, vol. 6, no. 6, July 2016, pp. 202-6, https://izlik.org/JA58ST55AD.
Vancouver
1.Svetlana Shlyakhova, Larisa Belova, Natalya Bolshakova, Olga Shestakova, Lyudmila Yashmanova. Perception of Neighbouring Ethnic Groups in Polyethnic Regions. IRMM [Internet]. 2016 Jul. 1;6(6):202-6. Available from: https://izlik.org/JA58ST55AD