Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise

Volume: 6 Number: 6 July 1, 2016
  • Vasiliy S. Kireev
  • Marina L. Nekrasova
  • Ekaterina V. Shevchenko
  • Irina E. Alpatskaya
  • Sergey A. Makushkin
  • Elena V. Povorina
EN

Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise

Abstract

Marketing management in the process of implementing is the organization and management system of production and sale’s activity of the enterprises, market research for the purpose of formation and satisfaction of demand for production and services and make profit. As a function of management, marketing is no less important than any activity associated with the finance, manufacturing, research, logistics and others. As the management concept (business philosophy) marketing requires the “to vote” for the necessary to them product by the money. This determines the company success and optimally satisfies the customer’s needs. Since marketing is the way to convince the masses to purchase, the majority erroneously identified this concept with sales and promotion. The difference lies in the following: sales mainly involves face-to-face contact – the seller has to deal with potential the buyers. Marketing uses the media and other ways to capture the attention and convince many people – people who may not have any direct contact with any of the companies of the marketer by creating demand. One of the leading theorists on management problems, Peter Drucker, says it this way: The marketing purpose is to make efforts on unnecessary sales. Its purpose is so good to know and understand the customer that the product or service will exactly fit the last and sell themselves.

Keywords

Details

Primary Language

English

Subjects

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Journal Section

-

Authors

Vasiliy S. Kireev This is me

Marina L. Nekrasova This is me

Ekaterina V. Shevchenko This is me

Irina E. Alpatskaya This is me

Sergey A. Makushkin This is me

Elena V. Povorina This is me

Publication Date

July 1, 2016

Submission Date

July 1, 2016

Acceptance Date

-

Published in Issue

Year 2016 Volume: 6 Number: 6

APA
Kireev, V. S., Nekrasova, M. L., Shevchenko, E. V., Alpatskaya, I. E., Makushkin, S. A., & Povorina, E. V. (2016). Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise. International Review of Management and Marketing, 6(6), 228-234. https://izlik.org/JA56HL56TC
AMA
1.Kireev VS, Nekrasova ML, Shevchenko EV, Alpatskaya IE, Makushkin SA, Povorina EV. Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise. IRMM. 2016;6(6):228-234. https://izlik.org/JA56HL56TC
Chicago
Kireev, Vasiliy S., Marina L. Nekrasova, Ekaterina V. Shevchenko, Irina E. Alpatskaya, Sergey A. Makushkin, and Elena V. Povorina. 2016. “Marketing Management As the Realization Process of Research, Production and Sale Activity of the Enterprise”. International Review of Management and Marketing 6 (6): 228-34. https://izlik.org/JA56HL56TC.
EndNote
Kireev VS, Nekrasova ML, Shevchenko EV, Alpatskaya IE, Makushkin SA, Povorina EV (July 1, 2016) Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise. International Review of Management and Marketing 6 6 228–234.
IEEE
[1]V. S. Kireev, M. L. Nekrasova, E. V. Shevchenko, I. E. Alpatskaya, S. A. Makushkin, and E. V. Povorina, “Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise”, IRMM, vol. 6, no. 6, pp. 228–234, July 2016, [Online]. Available: https://izlik.org/JA56HL56TC
ISNAD
Kireev, Vasiliy S. - Nekrasova, Marina L. - Shevchenko, Ekaterina V. - Alpatskaya, Irina E. - Makushkin, Sergey A. - Povorina, Elena V. “Marketing Management As the Realization Process of Research, Production and Sale Activity of the Enterprise”. International Review of Management and Marketing 6/6 (July 1, 2016): 228-234. https://izlik.org/JA56HL56TC.
JAMA
1.Kireev VS, Nekrasova ML, Shevchenko EV, Alpatskaya IE, Makushkin SA, Povorina EV. Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise. IRMM. 2016;6:228–234.
MLA
Kireev, Vasiliy S., et al. “Marketing Management As the Realization Process of Research, Production and Sale Activity of the Enterprise”. International Review of Management and Marketing, vol. 6, no. 6, July 2016, pp. 228-34, https://izlik.org/JA56HL56TC.
Vancouver
1.Vasiliy S. Kireev, Marina L. Nekrasova, Ekaterina V. Shevchenko, Irina E. Alpatskaya, Sergey A. Makushkin, Elena V. Povorina. Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise. IRMM [Internet]. 2016 Jul. 1;6(6):228-34. Available from: https://izlik.org/JA56HL56TC