EN
Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase
Abstract
Herbs have been used around the world since thousands of years ago, now, 80% of world population are using herbs as part of health practices and treatment of diseases. Due to the increasing interest on herbal products, the global herbal industry have expanded tremendously due to lifestyle changes caused by modernization and health problems. With the increase demand and usage of the herbal product, studies related to actual purchase is considered as limited. Hence,the main objective of the study is to investigate factors that influence the actual purchase related to herbal products. This study has enhanced the understanding factors that influence actual purchase and will provide insightful information to the entrepreneurs regarding the actual purchase of herbal products. Therefore, SMARTPLS was used in testing the interrelation between the proposed research model, the result shows that, perceived benefit moderates the relationship between attitude and actual purchase. In the last section, theoretical and practical implications of the study are discussed.
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
August 1, 2016
Submission Date
August 1, 2016
Acceptance Date
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Published in Issue
Year 2016 Volume: 6 Number: 7
APA
Ismail, S., & Mokhtar, S. S. M. (2016). Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase. International Review of Management and Marketing, 6(7), 22-28. https://izlik.org/JA43ZU52UG
AMA
1.Ismail S, Mokhtar SSM. Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase. IRMM. 2016;6(7):22-28. https://izlik.org/JA43ZU52UG
Chicago
Ismail, Sarina, and Sany Sanuri Mohd Mokhtar. 2016. “Moderating Role of Perceived Benefit on the Relationship Between Attitude and Actual Purchase”. International Review of Management and Marketing 6 (7): 22-28. https://izlik.org/JA43ZU52UG.
EndNote
Ismail S, Mokhtar SSM (August 1, 2016) Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase. International Review of Management and Marketing 6 7 22–28.
IEEE
[1]S. Ismail and S. S. M. Mokhtar, “Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase”, IRMM, vol. 6, no. 7, pp. 22–28, Aug. 2016, [Online]. Available: https://izlik.org/JA43ZU52UG
ISNAD
Ismail, Sarina - Mokhtar, Sany Sanuri Mohd. “Moderating Role of Perceived Benefit on the Relationship Between Attitude and Actual Purchase”. International Review of Management and Marketing 6/7 (August 1, 2016): 22-28. https://izlik.org/JA43ZU52UG.
JAMA
1.Ismail S, Mokhtar SSM. Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase. IRMM. 2016;6:22–28.
MLA
Ismail, Sarina, and Sany Sanuri Mohd Mokhtar. “Moderating Role of Perceived Benefit on the Relationship Between Attitude and Actual Purchase”. International Review of Management and Marketing, vol. 6, no. 7, Aug. 2016, pp. 22-28, https://izlik.org/JA43ZU52UG.
Vancouver
1.Sarina Ismail, Sany Sanuri Mohd Mokhtar. Moderating Role of Perceived Benefit on the Relationship between Attitude and Actual Purchase. IRMM [Internet]. 2016 Aug. 1;6(7):22-8. Available from: https://izlik.org/JA43ZU52UG