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Year 2016, Volume: 6 Issue: 7, 116 - 120, 01.08.2016

Azilah Kasim Levent Altinay

https://izlik.org/JA23TR48PU

Abstract

How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia

Year 2016, Volume: 6 Issue: 7, 116 - 120, 01.08.2016

Azilah Kasim Levent Altinay

https://izlik.org/JA23TR48PU

Abstract

This paper presents a preliminary analysis on how firm strategy affects the relationship between entrepreneurial strategic orientation and firm growth within the context of small and medium size hotels in Peninsular Malaysia. The hypotheses were tested using 254 completed questionnaires from hotel representatives at managerial level. Regression analysis results showed that the hypothesis on positive effect of entrepreneurial orientation on growth of small and medium size hotels could not be accepted. On the other hand, the hypothesis on the moderating effect of firm strategy on the relationship between entrepreneurial orientation and growth of small and medium size hotels was confirmed. Based on the findings, several implications are proposed.

Keywords

Firm Strategy Entrepreneurial Orientation Firm Growth

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Details

Other ID JA66NY87FP
Authors

Azilah Kasim This is me

Levent Altinay This is me

Publication Date August 1, 2016
IZ https://izlik.org/JA23TR48PU
Published in Issue Year 2016 Volume: 6 Issue: 7

Cite

APA Kasim, A., & Altinay, L. (2016). How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia. International Review of Management and Marketing, 6(7), 116-120. https://izlik.org/JA23TR48PU
AMA 1.Kasim A, Altinay L. How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia. IRMM. 2016;6(7):116-120. https://izlik.org/JA23TR48PU
Chicago Kasim, Azilah, and Levent Altinay. 2016. “How Does Firm Strategy Affect the Relationship Between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia”. International Review of Management and Marketing 6 (7): 116-20. https://izlik.org/JA23TR48PU.
EndNote Kasim A, Altinay L (August 1, 2016) How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia. International Review of Management and Marketing 6 7 116–120.
IEEE [1]A. Kasim and L. Altinay, “How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia”, IRMM, vol. 6, no. 7, pp. 116–120, Aug. 2016, [Online]. Available: https://izlik.org/JA23TR48PU
ISNAD Kasim, Azilah - Altinay, Levent. “How Does Firm Strategy Affect the Relationship Between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia”. International Review of Management and Marketing 6/7 (August 1, 2016): 116-120. https://izlik.org/JA23TR48PU.
JAMA 1.Kasim A, Altinay L. How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia. IRMM. 2016;6:116–120.
MLA Kasim, Azilah, and Levent Altinay. “How Does Firm Strategy Affect the Relationship Between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia”. International Review of Management and Marketing, vol. 6, no. 7, Aug. 2016, pp. 116-20, https://izlik.org/JA23TR48PU.
Vancouver 1.Azilah Kasim, Levent Altinay. How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia. IRMM [Internet]. 2016 Aug. 1;6(7):116-20. Available from: https://izlik.org/JA23TR48PU