EN
How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia
Abstract
This paper presents a preliminary analysis on how firm strategy affects the relationship between entrepreneurial strategic orientation and firm growth within the context of small and medium size hotels in Peninsular Malaysia. The hypotheses were tested using 254 completed questionnaires from hotel representatives at managerial level. Regression analysis results showed that the hypothesis on positive effect of entrepreneurial orientation on growth of small and medium size hotels could not be accepted. On the other hand, the hypothesis on the moderating effect of firm strategy on the relationship between entrepreneurial orientation and growth of small and medium size hotels was confirmed. Based on the findings, several implications are proposed.
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
August 1, 2016
Submission Date
August 1, 2016
Acceptance Date
-
Published in Issue
Year 2016 Volume: 6 Number: 7
APA
Kasim, A., & Altinay, L. (2016). How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia. International Review of Management and Marketing, 6(7), 116-120. https://izlik.org/JA23TR48PU
AMA
1.Kasim A, Altinay L. How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia. IRMM. 2016;6(7):116-120. https://izlik.org/JA23TR48PU
Chicago
Kasim, Azilah, and Levent Altinay. 2016. “How Does Firm Strategy Affect the Relationship Between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia”. International Review of Management and Marketing 6 (7): 116-20. https://izlik.org/JA23TR48PU.
EndNote
Kasim A, Altinay L (August 1, 2016) How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia. International Review of Management and Marketing 6 7 116–120.
IEEE
[1]A. Kasim and L. Altinay, “How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia”, IRMM, vol. 6, no. 7, pp. 116–120, Aug. 2016, [Online]. Available: https://izlik.org/JA23TR48PU
ISNAD
Kasim, Azilah - Altinay, Levent. “How Does Firm Strategy Affect the Relationship Between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia”. International Review of Management and Marketing 6/7 (August 1, 2016): 116-120. https://izlik.org/JA23TR48PU.
JAMA
1.Kasim A, Altinay L. How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia. IRMM. 2016;6:116–120.
MLA
Kasim, Azilah, and Levent Altinay. “How Does Firm Strategy Affect the Relationship Between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia”. International Review of Management and Marketing, vol. 6, no. 7, Aug. 2016, pp. 116-20, https://izlik.org/JA23TR48PU.
Vancouver
1.Azilah Kasim, Levent Altinay. How Does Firm Strategy Affect the Relationship between Entrepreneurial Strategic Orientation and Firm Growth? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia. IRMM [Internet]. 2016 Aug. 1;6(7):116-20. Available from: https://izlik.org/JA23TR48PU