EN
How do Technology Orientation, Organizational Learning, Market Conditions, and firm Growth Connect? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia
Abstract
This paper presents a preliminary analysis on how organizational learning and market condition affect the relationship between technology orientation and growth of small and medium size firms. Using hotels in Peninsular Malaysia as context, the study tested its hypotheses using responses from 254 hotel managers. Regression analysis results indicated that market condition has an enhancing effect on the positive and significant relationship between technology orientation and growth / performance of small medium size hotels. Meanwhile, organizational learning only partially mediates the relationship between technology orientation with growth of those hotels. Implications of the findings are discussed at the end of the paper.
Keywords
Details
Primary Language
English
Subjects
-
Journal Section
Conference Paper
Publication Date
August 1, 2016
Submission Date
August 1, 2016
Acceptance Date
-
Published in Issue
Year 2016 Volume: 6 Number: 7
APA
Kasim, A., & Altinay, L. (2016). How do Technology Orientation, Organizational Learning, Market Conditions, and firm Growth Connect? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia. International Review of Management and Marketing, 6(7), 121-126. https://izlik.org/JA34WA27LA
AMA
1.Kasim A, Altinay L. How do Technology Orientation, Organizational Learning, Market Conditions, and firm Growth Connect? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia. IRMM. 2016;6(7):121-126. https://izlik.org/JA34WA27LA
Chicago
Kasim, Azilah, and Levent Altinay. 2016. “How Do Technology Orientation, Organizational Learning, Market Conditions, and Firm Growth Connect? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia”. International Review of Management and Marketing 6 (7): 121-26. https://izlik.org/JA34WA27LA.
EndNote
Kasim A, Altinay L (August 1, 2016) How do Technology Orientation, Organizational Learning, Market Conditions, and firm Growth Connect? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia. International Review of Management and Marketing 6 7 121–126.
IEEE
[1]A. Kasim and L. Altinay, “How do Technology Orientation, Organizational Learning, Market Conditions, and firm Growth Connect? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia”, IRMM, vol. 6, no. 7, pp. 121–126, Aug. 2016, [Online]. Available: https://izlik.org/JA34WA27LA
ISNAD
Kasim, Azilah - Altinay, Levent. “How Do Technology Orientation, Organizational Learning, Market Conditions, and Firm Growth Connect? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia”. International Review of Management and Marketing 6/7 (August 1, 2016): 121-126. https://izlik.org/JA34WA27LA.
JAMA
1.Kasim A, Altinay L. How do Technology Orientation, Organizational Learning, Market Conditions, and firm Growth Connect? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia. IRMM. 2016;6:121–126.
MLA
Kasim, Azilah, and Levent Altinay. “How Do Technology Orientation, Organizational Learning, Market Conditions, and Firm Growth Connect? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia”. International Review of Management and Marketing, vol. 6, no. 7, Aug. 2016, pp. 121-6, https://izlik.org/JA34WA27LA.
Vancouver
1.Azilah Kasim, Levent Altinay. How do Technology Orientation, Organizational Learning, Market Conditions, and firm Growth Connect? A Preliminary Analysis on Small and Medium Size Hotels in Peninsular Malaysia. IRMM [Internet]. 2016 Aug. 1;6(7):121-6. Available from: https://izlik.org/JA34WA27LA