Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction

Volume: 6 Number: 4 September 1, 2016
  • See Kwong Goh
  • Nan Jiang
  • Muhamad Faiz Abdul Hak
  • Pei Leng Tee
International Review of Management and Marketing Cover
International Review of Management and Marketing
PDF Download
EN

Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction

Abstract

The purpose of this research is to examine impact of consumer inertia and product attribute (PA) on consumer intention of repeat purchase. This paper also aims to assess the medication effect of satisfaction on relation between PA and repeat purchase intention (RPI). This research intends to valid a moderator role of social influence (SI) impacting the association between consumer inertia and RPI. This quantitative study proposed a conceptual framework and collected a total of 220 samples from Malaysian consumers to assess research hypothesis and construct associated relationships and impacts among several critical variables. Both measurement model and construct model were established and evaluated using AMOS 21. Results present that PA and consumer inertia significantly influence consumer intention of repeat purchase. Satisfaction partially mediates the relationship between PA and RPI. The moderator role of SI interacts with consumer inertia to have an impact on the level of the RPI.

Keywords

Details

Primary Language

English

Subjects

-

Journal Section

-

Authors

See Kwong Goh This is me

Nan Jiang This is me

Muhamad Faiz Abdul Hak This is me

Pei Leng Tee This is me

Publication Date

September 1, 2016

Submission Date

September 1, 2016

Acceptance Date

-

Published in Issue

Year 2016 Volume: 6 Number: 4

IZ

https://izlik.org/JA87DB93KD

Cite

RIS / Bibtex
APA
Goh, S. K., Jiang, N., Hak, M. F. A., & Tee, P. L. (2016). Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction. International Review of Management and Marketing, 6(4), 993-1004. https://izlik.org/JA87DB93KD
AMA
1.Goh SK, Jiang N, Hak MFA, Tee PL. Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction. IRMM. 2016;6(4):993-1004. https://izlik.org/JA87DB93KD
Chicago
Goh, See Kwong, Nan Jiang, Muhamad Faiz Abdul Hak, and Pei Leng Tee. 2016. “Determinants of Smartphone Repeat Purchase Intention Among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction”. International Review of Management and Marketing 6 (4): 993-1004. https://izlik.org/JA87DB93KD.
EndNote
Goh SK, Jiang N, Hak MFA, Tee PL (September 1, 2016) Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction. International Review of Management and Marketing 6 4 993–1004.
IEEE
[1]S. K. Goh, N. Jiang, M. F. A. Hak, and P. L. Tee, “Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction”, IRMM, vol. 6, no. 4, pp. 993–1004, Sept. 2016, [Online]. Available: https://izlik.org/JA87DB93KD
ISNAD
Goh, See Kwong - Jiang, Nan - Hak, Muhamad Faiz Abdul - Tee, Pei Leng. “Determinants of Smartphone Repeat Purchase Intention Among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction”. International Review of Management and Marketing 6/4 (September 1, 2016): 993-1004. https://izlik.org/JA87DB93KD.
JAMA
1.Goh SK, Jiang N, Hak MFA, Tee PL. Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction. IRMM. 2016;6:993–1004.
MLA
Goh, See Kwong, et al. “Determinants of Smartphone Repeat Purchase Intention Among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction”. International Review of Management and Marketing, vol. 6, no. 4, Sept. 2016, pp. 993-1004, https://izlik.org/JA87DB93KD.
Vancouver
1.See Kwong Goh, Nan Jiang, Muhamad Faiz Abdul Hak, Pei Leng Tee. Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction. IRMM [Internet]. 2016 Sep. 1;6(4):993-1004. Available from: https://izlik.org/JA87DB93KD