EN
Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil)
Abstract
Customer loyalty is both an attitudinal and behavioral tendency to favor one brand over all others, whether due to satisfaction with the product or service, its convenience or performance, or simply familiarity and comfort with the brand. Competition in service firms is more than manufacturing firms. Loyalty of the hotel's guest is of great importance due to the competitive nature of hotel section. Increasing growth of hotels has increased the importance of guests' loyalty and requires a renewed reservation of the guests in a favorable hotel. Statistical society of this research is the hotels of Ardebil, in the first step sampling is done in cluster form and in the second step sampling is done randomly and clients are available to the selected hotels. The method of this research is descriptive- correlation and the results show that there is a relation among character, phantasm, environment and clients' loyalty in hotel industry.
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
June 1, 2017
Submission Date
June 1, 2017
Acceptance Date
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Published in Issue
Year 2017 Volume: 7 Number: 2
APA
Mehrmanesh, H., & Mirmahalleh, S. R. S. (2017). Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil). International Review of Management and Marketing, 7(2), 233-236. https://izlik.org/JA89HS22SN
AMA
1.Mehrmanesh H, Mirmahalleh SRS. Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil). IRMM. 2017;7(2):233-236. https://izlik.org/JA89HS22SN
Chicago
Mehrmanesh, Hassan, and Seyed Rahim Safavi Mirmahalleh. 2017. “Studying the Relationship Among Character, Phantasm and Environment With Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil)”. International Review of Management and Marketing 7 (2): 233-36. https://izlik.org/JA89HS22SN.
EndNote
Mehrmanesh H, Mirmahalleh SRS (June 1, 2017) Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil). International Review of Management and Marketing 7 2 233–236.
IEEE
[1]H. Mehrmanesh and S. R. S. Mirmahalleh, “Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil)”, IRMM, vol. 7, no. 2, pp. 233–236, June 2017, [Online]. Available: https://izlik.org/JA89HS22SN
ISNAD
Mehrmanesh, Hassan - Mirmahalleh, Seyed Rahim Safavi. “Studying the Relationship Among Character, Phantasm and Environment With Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil)”. International Review of Management and Marketing 7/2 (June 1, 2017): 233-236. https://izlik.org/JA89HS22SN.
JAMA
1.Mehrmanesh H, Mirmahalleh SRS. Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil). IRMM. 2017;7:233–236.
MLA
Mehrmanesh, Hassan, and Seyed Rahim Safavi Mirmahalleh. “Studying the Relationship Among Character, Phantasm and Environment With Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil)”. International Review of Management and Marketing, vol. 7, no. 2, June 2017, pp. 233-6, https://izlik.org/JA89HS22SN.
Vancouver
1.Hassan Mehrmanesh, Seyed Rahim Safavi Mirmahalleh. Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil). IRMM [Internet]. 2017 Jun. 1;7(2):233-6. Available from: https://izlik.org/JA89HS22SN