EN
Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores)
Abstract
Relationship marketing is the art of business today. To maintain key customers (profitable) existing skills to create the proper relationship with the customer is essential. Research has shown that the cost of attracting new customers 5 times the cost of retaining existing customers. In this study, the effect on quality of services provided relationship marketing and loyalty customers are addressed. The populations of the study are consumers of Tehran Shahrvand chain stores. In this study, data analysis, structural equation modeling was used to describe the research. Based on the conceptual model, the relationship between relationship marketing dimensions (trust, commitment, communication, conflict handling) on the quality of services provided and loyalty customers investigated research shows that all hypothesis of research ways and have been approved.
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
September 1, 2017
Submission Date
September 1, 2017
Acceptance Date
-
Published in Issue
Year 2017 Volume: 7 Number: 3
APA
Maymand, M. M., Kazemi, A., & Fatehi, N. S. (2017). Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores). International Review of Management and Marketing, 7(3), 165-170. https://izlik.org/JA44TU87JZ
AMA
1.Maymand MM, Kazemi A, Fatehi NS. Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores). IRMM. 2017;7(3):165-170. https://izlik.org/JA44TU87JZ
Chicago
Maymand, Mohammad Mahmoudi, Ali Kazemi, and Nazanin Sadat Fatehi. 2017. “Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores)”. International Review of Management and Marketing 7 (3): 165-70. https://izlik.org/JA44TU87JZ.
EndNote
Maymand MM, Kazemi A, Fatehi NS (September 1, 2017) Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores). International Review of Management and Marketing 7 3 165–170.
IEEE
[1]M. M. Maymand, A. Kazemi, and N. S. Fatehi, “Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores)”, IRMM, vol. 7, no. 3, pp. 165–170, Sept. 2017, [Online]. Available: https://izlik.org/JA44TU87JZ
ISNAD
Maymand, Mohammad Mahmoudi - Kazemi, Ali - Fatehi, Nazanin Sadat. “Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores)”. International Review of Management and Marketing 7/3 (September 1, 2017): 165-170. https://izlik.org/JA44TU87JZ.
JAMA
1.Maymand MM, Kazemi A, Fatehi NS. Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores). IRMM. 2017;7:165–170.
MLA
Maymand, Mohammad Mahmoudi, et al. “Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores)”. International Review of Management and Marketing, vol. 7, no. 3, Sept. 2017, pp. 165-70, https://izlik.org/JA44TU87JZ.
Vancouver
1.Mohammad Mahmoudi Maymand, Ali Kazemi, Nazanin Sadat Fatehi. Study of Effective Relationship Marketing on Service Quality Provided and Loyalty Customers (Case Study: Tehran Shahrvand Chain Stores). IRMM [Internet]. 2017 Sep. 1;7(3):165-70. Available from: https://izlik.org/JA44TU87JZ