EN
The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises
Abstract
Small and medium business in Indonesia has different characteristics with other countries. This research aims to analyze the influence between the orientation of the market and the business performance of small and medium enterprises. Entrepreneurial orientation variables used as the antecedent of market orientation and business performance as of the variable consequences. Design research using the survey sample and FGD with owners of small and medium enterprises as the respondent. By using SEM analysis found that entrepreneurial orientation effect directly against the performance of the business, but the orientation of the market does not have significant influence on performance of the business.
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
September 1, 2017
Submission Date
September 1, 2017
Acceptance Date
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Published in Issue
Year 2017 Volume: 7 Number: 3
APA
Octavia, A., & Ali, H. (2017). The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises. International Review of Management and Marketing, 7(3), 331-337. https://izlik.org/JA94DC99SU
AMA
1.Octavia A, Ali H. The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises. IRMM. 2017;7(3):331-337. https://izlik.org/JA94DC99SU
Chicago
Octavia, Ade, and Hapzi Ali. 2017. “The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises”. International Review of Management and Marketing 7 (3): 331-37. https://izlik.org/JA94DC99SU.
EndNote
Octavia A, Ali H (September 1, 2017) The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises. International Review of Management and Marketing 7 3 331–337.
IEEE
[1]A. Octavia and H. Ali, “The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises”, IRMM, vol. 7, no. 3, pp. 331–337, Sept. 2017, [Online]. Available: https://izlik.org/JA94DC99SU
ISNAD
Octavia, Ade - Ali, Hapzi. “The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises”. International Review of Management and Marketing 7/3 (September 1, 2017): 331-337. https://izlik.org/JA94DC99SU.
JAMA
1.Octavia A, Ali H. The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises. IRMM. 2017;7:331–337.
MLA
Octavia, Ade, and Hapzi Ali. “The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises”. International Review of Management and Marketing, vol. 7, no. 3, Sept. 2017, pp. 331-7, https://izlik.org/JA94DC99SU.
Vancouver
1.Ade Octavia, Hapzi Ali. The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises. IRMM [Internet]. 2017 Sep. 1;7(3):331-7. Available from: https://izlik.org/JA94DC99SU