BibTex RIS Cite

Year 2012, Volume: 2 Issue: 3, 156 - 164, 01.09.2012

Paul Adjei Kwakwa

Abstract

Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana

Year 2012, Volume: 2 Issue: 3, 156 - 164, 01.09.2012

Paul Adjei Kwakwa

Abstract

This work looked at the use of mobile technology among entrepreneurs/managers of micro and small scale businesses in the Akuapem North district of Ghana. The major findings were that entrepreneurs/business managers would use more than one mobile phone and/or subscribed to more than one network in order to make affordable calls, to enjoy excellent service from other network providers, for business purposes, security reasons and to have a place for their many contact numbers. Apart from marketing/sales purposes, the managers/entrepreneurs used phone for the gathering of information, for product delivery/procurement and managing internal affairs among others. A Chi square test confirmed that mobile phone has helped businesses improve customer services, improve communication with suppliers/customers, open up new branch, keep up with competitors and help increase profit. However, the respondents identified a number of occasional challenges such as no reception, poor sound/breaking up of sound and calls ending unexpectedly.

Keywords

Mobile phones Semi-rural Ghana MSEs

There are 0 citations in total.

Details

Other ID JA52TN34NV
Journal Section Research Article
Authors

Paul Adjei Kwakwa This is me

Publication Date September 1, 2012
Published in Issue Year 2012 Volume: 2 Issue: 3

Cite

APA Kwakwa, P. A. (2012). Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana. International Review of Management and Marketing, 2(3), 156-164.
AMA Kwakwa PA. Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana. IRMM. September 2012;2(3):156-164.
Chicago Kwakwa, Paul Adjei. “Mobile Phone Usage by Micro and Small Scale Enterprises in Semi-Rural Ghana”. International Review of Management and Marketing 2, no. 3 (September 2012): 156-64.
EndNote Kwakwa PA (September 1, 2012) Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana. International Review of Management and Marketing 2 3 156–164.
IEEE P. A. Kwakwa, “Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana”, IRMM, vol. 2, no. 3, pp. 156–164, 2012.
ISNAD Kwakwa, Paul Adjei. “Mobile Phone Usage by Micro and Small Scale Enterprises in Semi-Rural Ghana”. International Review of Management and Marketing 2/3 (September 2012), 156-164.
JAMA Kwakwa PA. Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana. IRMM. 2012;2:156–164.
MLA Kwakwa, Paul Adjei. “Mobile Phone Usage by Micro and Small Scale Enterprises in Semi-Rural Ghana”. International Review of Management and Marketing, vol. 2, no. 3, 2012, pp. 156-64.
Vancouver Kwakwa PA. Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana. IRMM. 2012;2(3):156-64.