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Year 2013, Volume: 3 Issue: 3, 93 - 101, 01.09.2013

Majid Mapkhot Goaill Selvan Perumal Nor Azila M. Noor

Abstract

The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model

Year 2013, Volume: 3 Issue: 3, 93 - 101, 01.09.2013

Majid Mapkhot Goaill Selvan Perumal Nor Azila M. Noor

Abstract

Many recent studies emphasized the importance of retailer's satisfaction and commitment to manufacturer/supplier. These studies investigated the relationship between them as an overall relationship. However, there is a dearth of studies that investigated the dimensions of retailer's satisfaction on commitment, and analyzed the mysterious relationship via strength of manufacturer's brands as a moderating effect. Therefore, this study is an attempt to provide a value conceptual model that explains the theoretical linkages existing between dimensions of retailer's satisfaction and commitment, and tries to explain the in-depth meaning of this relationship through the moderating effect of manufacturer's brand strength in the context of social exchange theory. Additionally, hypotheses on the association between the constructs are presented as a basis for further study.

Keywords

Manufacturer-retailer relationship Relationship satisfaction Commitment Strength of brands.

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Details

Other ID JA99VN36EN
Journal Section Research Article
Authors

Majid Mapkhot Goaill This is me

Selvan Perumal This is me

Nor Azila M. Noor This is me

Publication Date September 1, 2013
Published in Issue Year 2013 Volume: 3 Issue: 3

Cite

APA Goaill, M. M., Perumal, S., & Noor, N. A. M. (2013). The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model. International Review of Management and Marketing, 3(3), 93-101.
AMA Goaill MM, Perumal S, Noor NAM. The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model. IRMM. September 2013;3(3):93-101.
Chicago Goaill, Majid Mapkhot, Selvan Perumal, and Nor Azila M. Noor. “The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship Between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model”. International Review of Management and Marketing 3, no. 3 (September 2013): 93-101.
EndNote Goaill MM, Perumal S, Noor NAM (September 1, 2013) The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model. International Review of Management and Marketing 3 3 93–101.
IEEE M. M. Goaill, S. Perumal, and N. A. M. Noor, “The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model”, IRMM, vol. 3, no. 3, pp. 93–101, 2013.
ISNAD Goaill, Majid Mapkhot et al. “The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship Between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model”. International Review of Management and Marketing 3/3 (September 2013), 93-101.
JAMA Goaill MM, Perumal S, Noor NAM. The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model. IRMM. 2013;3:93–101.
MLA Goaill, Majid Mapkhot et al. “The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship Between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model”. International Review of Management and Marketing, vol. 3, no. 3, 2013, pp. 93-101.
Vancouver Goaill MM, Perumal S, Noor NAM. The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model. IRMM. 2013;3(3):93-101.