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Year 2014, Volume: 4 Issue: 2, 167 - 174, 01.06.2014

Dong-Fei Xue Shi-Jie Zhao De-Peng Zhang

Abstract

Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method

Year 2014, Volume: 4 Issue: 2, 167 - 174, 01.06.2014

Dong-Fei Xue Shi-Jie Zhao De-Peng Zhang

Abstract

In this paper, we generalize the cause-related marketing (CRM) methods that used by most current enterprises. And then, we probe into the difference of the effects of different types of CRM programs aiming at improving customer profitability by analytic hierarchy process (AHP). Consequently, we find out the sequencing results and provide some reference to the enterprises while performing CRM programs.

Keywords

analytic hierarchy process customer profitability cause-related marketing

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Details

Other ID JA35RY25GF
Journal Section Research Article
Authors

Dong-Fei Xue This is me

Shi-Jie Zhao This is me

De-Peng Zhang This is me

Publication Date June 1, 2014
Published in Issue Year 2014 Volume: 4 Issue: 2

Cite

APA Xue, D.-F., Zhao, S.-J., & Zhang, D.-P. (2014). Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. International Review of Management and Marketing, 4(2), 167-174.
AMA Xue DF, Zhao SJ, Zhang DP. Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. IRMM. June 2014;4(2):167-174.
Chicago Xue, Dong-Fei, Shi-Jie Zhao, and De-Peng Zhang. “Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method”. International Review of Management and Marketing 4, no. 2 (June 2014): 167-74.
EndNote Xue D-F, Zhao S-J, Zhang D-P (June 1, 2014) Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. International Review of Management and Marketing 4 2 167–174.
IEEE D.-F. Xue, S.-J. Zhao, and D.-P. Zhang, “Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method”, IRMM, vol. 4, no. 2, pp. 167–174, 2014.
ISNAD Xue, Dong-Fei et al. “Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method”. International Review of Management and Marketing 4/2 (June 2014), 167-174.
JAMA Xue D-F, Zhao S-J, Zhang D-P. Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. IRMM. 2014;4:167–174.
MLA Xue, Dong-Fei et al. “Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method”. International Review of Management and Marketing, vol. 4, no. 2, 2014, pp. 167-74.
Vancouver Xue D-F, Zhao S-J, Zhang D-P. Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. IRMM. 2014;4(2):167-74.