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The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution

Year 2015, Volume: 5 Issue: 3, 122 - 128, 01.09.2015

Noor Azmi Bin Hashim Aliyu Olayemi Abdullateef Bashir Danlami Sarkindaji

Abstract

This survey investigates the moderating influence of trust on the relationships between institutional image/reputation, perceived value on student loyalty. The methodology utilises primary data obtained from questionnaire administered to a sample of 304 postgraduate international students in Universiti Utara Malaysia using simple random probability sampling. Multiple regression technique was employed to analyse data via SPSS statistical package. Results established that institutional image and perceived value have significant positive influence on student loyalty. Institutional image has significant positive influence on perceived value. The influence of image on student loyalty is greater followed by image on student perceived value. Furthermore trust was found to insignificantly moderate between institutional image and perceived value on student loyalty. It is recommended that to successfully compete in a dynamic and complex world of academic excellence universities must be seen to portray favourable image/reputation in terms of practices and actions that invariably transforms to higher perceived value and student loyalty behaviour.

Keywords

Institutional Image Perceived Value Student Loyalty

Year 2015, Volume: 5 Issue: 3, 122 - 128, 01.09.2015

Noor Azmi Bin Hashim Aliyu Olayemi Abdullateef Bashir Danlami Sarkindaji

Abstract

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Details

Other ID JA66UY95YC
Journal Section Research Article
Authors

Noor Azmi Bin Hashim This is me

Aliyu Olayemi Abdullateef This is me

Bashir Danlami Sarkindaji This is me

Publication Date September 1, 2015
Published in Issue Year 2015 Volume: 5 Issue: 3

Cite

APA Hashim, N. A. B., Abdullateef, A. O., & Sarkindaji, B. D. (2015). The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution. International Review of Management and Marketing, 5(3), 122-128.
AMA Hashim NAB, Abdullateef AO, Sarkindaji BD. The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution. IRMM. September 2015;5(3):122-128.
Chicago Hashim, Noor Azmi Bin, Aliyu Olayemi Abdullateef, and Bashir Danlami Sarkindaji. “The Moderating Infl Uence of Trust on the Relationship Between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution”. International Review of Management and Marketing 5, no. 3 (September 2015): 122-28.
EndNote Hashim NAB, Abdullateef AO, Sarkindaji BD (September 1, 2015) The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution. International Review of Management and Marketing 5 3 122–128.
IEEE N. A. B. Hashim, A. O. Abdullateef, and B. D. Sarkindaji, “The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution”, IRMM, vol. 5, no. 3, pp. 122–128, 2015.
ISNAD Hashim, Noor Azmi Bin et al. “The Moderating Infl Uence of Trust on the Relationship Between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution”. International Review of Management and Marketing 5/3 (September 2015), 122-128.
JAMA Hashim NAB, Abdullateef AO, Sarkindaji BD. The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution. IRMM. 2015;5:122–128.
MLA Hashim, Noor Azmi Bin et al. “The Moderating Infl Uence of Trust on the Relationship Between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution”. International Review of Management and Marketing, vol. 5, no. 3, 2015, pp. 122-8.
Vancouver Hashim NAB, Abdullateef AO, Sarkindaji BD. The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution. IRMM. 2015;5(3):122-8.