Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market

Claudimar Pereira Da Veiga; Cássia Rita Pereira Da Veiga; Mônica Maier Giacomini; Heitor Takashi Kato; Jansen Maia Del Corso

Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market

Year 2015, Volume: 5 Issue: 3, 141 - 153, 01.09.2015

Claudimar Pereira Da Veiga Cássia Rita Pereira Da Veiga Mônica Maier Giacomini Heitor Takashi Kato Jansen Maia Del Corso

Abstract

The objective of this study is to analyze the evolution of dynamic capabilities in the discovery cycle of an innovation in the pharmaceutical market of erectile dysfunction in the period of twenty years. To achieve this, two distinct and complementary concepts were applied: models of March (1991) to exploitative and explorative discovery in the organizational learning process and the three components of dynamic capabilities. The result showed that the components of the capabilities may be identified in the discovery cycle of Viagra®. The study confirms the existence of a stock of knowledge among the companies in the pharmaceutical market of erectile dysfunction as well as a large absorptive capacity among all of them.

Keywords

Marketing, Innovation, Pharmaceutical industry, Property Intellectual

Year 2015, Volume: 5 Issue: 3, 141 - 153, 01.09.2015

Claudimar Pereira Da Veiga Cássia Rita Pereira Da Veiga Mônica Maier Giacomini Heitor Takashi Kato Jansen Maia Del Corso

Abstract

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Details

Other ID	JA37SR72BE
Journal Section	Research Article
Authors	Claudimar Pereira Da Veiga This is me Cássia Rita Pereira Da Veiga This is me Mônica Maier Giacomini This is me Heitor Takashi Kato This is me Jansen Maia Del Corso This is me
Publication Date	September 1, 2015
Published in Issue	Year 2015 Volume: 5 Issue: 3

Cite

APA	Veiga, C. P. D., Veiga, C. R. P. D., Giacomini, M. M., Kato, H. T., et al. (2015). Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. International Review of Management and Marketing, 5(3), 141-153.
AMA	Veiga CPD, Veiga CRPD, Giacomini MM, Kato HT, Corso JMD. Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. IRMM. September 2015;5(3):141-153.
Chicago	Veiga, Claudimar Pereira Da, Cássia Rita Pereira Da Veiga, Mônica Maier Giacomini, Heitor Takashi Kato, and Jansen Maia Del Corso. “Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market”. International Review of Management and Marketing 5, no. 3 (September 2015): 141-53.
EndNote	Veiga CPD, Veiga CRPD, Giacomini MM, Kato HT, Corso JMD (September 1, 2015) Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. International Review of Management and Marketing 5 3 141–153.
IEEE	C. P. D. Veiga, C. R. P. D. Veiga, M. M. Giacomini, H. T. Kato, and J. M. D. Corso, “Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market”, IRMM, vol. 5, no. 3, pp. 141–153, 2015.
ISNAD	Veiga, Claudimar Pereira Da et al. “Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market”. International Review of Management and Marketing 5/3 (September 2015), 141-153.
JAMA	Veiga CPD, Veiga CRPD, Giacomini MM, Kato HT, Corso JMD. Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. IRMM. 2015;5:141–153.
MLA	Veiga, Claudimar Pereira Da et al. “Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market”. International Review of Management and Marketing, vol. 5, no. 3, 2015, pp. 141-53.
Vancouver	Veiga CPD, Veiga CRPD, Giacomini MM, Kato HT, Corso JMD. Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. IRMM. 2015;5(3):141-53.