The article deals with the ways of media coverage of financial and ethnic distinctions in society. Analysis is based on the comparative Russian-Swedish research of regional media. The research revealed that material divides are mostly covered through several discourses: social policies aimed at elimination of material differences, information on individual solutions for financial problems, mass media as the helpline for the underprivileged. The audience in Russia finds the coverage of these problems unsatisfactory as it does not touch the structural material divides. The “disparity” discourse was apparent in discussions of ethnic divides and migration. Media also do not present ethnic differences as inequalities; they are either built into the overall context of material divides or placed into “us and they” discourse.
Berezhnaia, M. A., & Korkonosenko, S. G. (2016). Social Inequalities: Media Approaches and Society Expectations. International Review of Management and Marketing, 6(1), 62-66.
AMA
Berezhnaia MA, Korkonosenko SG. Social Inequalities: Media Approaches and Society Expectations. IRMM. March 2016;6(1):62-66.
Chicago
Berezhnaia, Marina Aleksandrovna, and Sergey Grigorievich Korkonosenko. “Social Inequalities: Media Approaches and Society Expectations”. International Review of Management and Marketing 6, no. 1 (March 2016): 62-66.
EndNote
Berezhnaia MA, Korkonosenko SG (March 1, 2016) Social Inequalities: Media Approaches and Society Expectations. International Review of Management and Marketing 6 1 62–66.
IEEE
M. A. Berezhnaia and S. G. Korkonosenko, “Social Inequalities: Media Approaches and Society Expectations”, IRMM, vol. 6, no. 1, pp. 62–66, 2016.
ISNAD
Berezhnaia, Marina Aleksandrovna - Korkonosenko, Sergey Grigorievich. “Social Inequalities: Media Approaches and Society Expectations”. International Review of Management and Marketing 6/1 (March 2016), 62-66.
JAMA
Berezhnaia MA, Korkonosenko SG. Social Inequalities: Media Approaches and Society Expectations. IRMM. 2016;6:62–66.
MLA
Berezhnaia, Marina Aleksandrovna and Sergey Grigorievich Korkonosenko. “Social Inequalities: Media Approaches and Society Expectations”. International Review of Management and Marketing, vol. 6, no. 1, 2016, pp. 62-66.
Vancouver
Berezhnaia MA, Korkonosenko SG. Social Inequalities: Media Approaches and Society Expectations. IRMM. 2016;6(1):62-6.
