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Conceptual Framework of Mass Media Manipulative Models Forming

Year 2016, Volume: 6 Issue: 1, 131 - 136, 01.03.2016

Yulia Valerievna Puiu Daria Anatolevna Puiu İlia Vladimirovich Sablin Elena Savova Georgieva Aleksey Yuryevich Bykov

Abstract

Nowadays mass media operate, transform and limit information thus becoming the main mechanism of influence in the modern society. State-of-the-art information technologies are used in order to increase the efficiency of government strategies. They help to turn the audience into an object of manipulation. Many theories studying mass media are focused on the influence the media has on its viewer or reader. Development of satellite television and some other media types that have almost unlimited coverage has increased the opportunities of cultural and information expansion. Mass media is extremely necessary during social development, because without its activity it is impossible to evaluate political consciousness, value system and purposes of all levels of the population and to gain public support of social changes. Nowadays there are two basic theoretical models of studying mass media political influence. The first one studies the influence of mass communications on individual behavior and social life in general. The second one has been developing for the last 30 years under the influence of cultural anthropology, structural theories, semiotics and other cross-disciplinary scientific fields. It was focused on perceiving the connections between “texts”, individuals and big social groups. In this article we study “influence studying” model and “text analysis” model.

Keywords

mass media manipulation mediacracy media theories.

Year 2016, Volume: 6 Issue: 1, 131 - 136, 01.03.2016

Yulia Valerievna Puiu Daria Anatolevna Puiu İlia Vladimirovich Sablin Elena Savova Georgieva Aleksey Yuryevich Bykov

Abstract

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Details

Other ID JA67MK42KV
Journal Section Research Article
Authors

Yulia Valerievna Puiu This is me

Daria Anatolevna Puiu This is me

İlia Vladimirovich Sablin This is me

Elena Savova Georgieva This is me

Aleksey Yuryevich Bykov This is me

Publication Date March 1, 2016
Published in Issue Year 2016 Volume: 6 Issue: 1

Cite

APA Puiu, Y. V., Puiu, D. A., Sablin, İ. V., Georgieva, E. S., et al. (2016). Conceptual Framework of Mass Media Manipulative Models Forming. International Review of Management and Marketing, 6(1), 131-136.
AMA Puiu YV, Puiu DA, Sablin İV, Georgieva ES, Bykov AY. Conceptual Framework of Mass Media Manipulative Models Forming. IRMM. March 2016;6(1):131-136.
Chicago Puiu, Yulia Valerievna, Daria Anatolevna Puiu, İlia Vladimirovich Sablin, Elena Savova Georgieva, and Aleksey Yuryevich Bykov. “Conceptual Framework of Mass Media Manipulative Models Forming”. International Review of Management and Marketing 6, no. 1 (March 2016): 131-36.
EndNote Puiu YV, Puiu DA, Sablin İV, Georgieva ES, Bykov AY (March 1, 2016) Conceptual Framework of Mass Media Manipulative Models Forming. International Review of Management and Marketing 6 1 131–136.
IEEE Y. V. Puiu, D. A. Puiu, İ. V. Sablin, E. S. Georgieva, and A. Y. Bykov, “Conceptual Framework of Mass Media Manipulative Models Forming”, IRMM, vol. 6, no. 1, pp. 131–136, 2016.
ISNAD Puiu, Yulia Valerievna et al. “Conceptual Framework of Mass Media Manipulative Models Forming”. International Review of Management and Marketing 6/1 (March 2016), 131-136.
JAMA Puiu YV, Puiu DA, Sablin İV, Georgieva ES, Bykov AY. Conceptual Framework of Mass Media Manipulative Models Forming. IRMM. 2016;6:131–136.
MLA Puiu, Yulia Valerievna et al. “Conceptual Framework of Mass Media Manipulative Models Forming”. International Review of Management and Marketing, vol. 6, no. 1, 2016, pp. 131-6.
Vancouver Puiu YV, Puiu DA, Sablin İV, Georgieva ES, Bykov AY. Conceptual Framework of Mass Media Manipulative Models Forming. IRMM. 2016;6(1):131-6.