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Year 2016, Volume: 6 Issue: 4, 27 - 31, 01.06.2016

Yasid . Fikri Farhan Yuli Andriansyah

Abstract

Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia

Year 2016, Volume: 6 Issue: 4, 27 - 31, 01.06.2016

Yasid . Fikri Farhan Yuli Andriansyah

Abstract

This paper is aimed to investigate the factors affecting the awareness of Muslim students towards halal food products. The variables used are religious belief, self-identity and media exposure as the independent variables and costumers’ awareness as the dependent variable. Using the convenience sampling, 234 respondents, students of Universitas Islam Indonesia, Universitas Islam Negeri Sunan Kalijaga Yogyakarta and Universitas Muhammadiyah Yogyakarta were involved in this study through questionnaires. Data gathered was analysed with descriptive and causal through regression. Results of this study indicated that religious beliefs, self-identity and media exposure affect the awareness of Muslim customers towards halal food, either from partial and simultaneous analysis.

Keywords

Halal Products Religious Beliefs Self-Identity Media Exposure Costumers’ Awareness

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Details

Other ID JA34NP34CG
Journal Section Research Article
Authors

Yasid . This is me

Fikri Farhan This is me

Yuli Andriansyah This is me

Publication Date June 1, 2016
Published in Issue Year 2016 Volume: 6 Issue: 4

Cite

APA ., Y., Farhan, F., & Andriansyah, Y. (2016). Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia. International Review of Management and Marketing, 6(4), 27-31.
AMA . Y, Farhan F, Andriansyah Y. Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia. IRMM. June 2016;6(4):27-31.
Chicago ., Yasid, Fikri Farhan, and Yuli Andriansyah. “Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia”. International Review of Management and Marketing 6, no. 4 (June 2016): 27-31.
EndNote . Y, Farhan F, Andriansyah Y (June 1, 2016) Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia. International Review of Management and Marketing 6 4 27–31.
IEEE Y. ., F. Farhan, and Y. Andriansyah, “Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia”, IRMM, vol. 6, no. 4, pp. 27–31, 2016.
ISNAD ., Yasid et al. “Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia”. International Review of Management and Marketing 6/4 (June 2016), 27-31.
JAMA . Y, Farhan F, Andriansyah Y. Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia. IRMM. 2016;6:27–31.
MLA ., Yasid et al. “Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia”. International Review of Management and Marketing, vol. 6, no. 4, 2016, pp. 27-31.
Vancouver . Y, Farhan F, Andriansyah Y. Factors Affecting Muslim Students Awareness of Halal Products in Yogyakarta, Indonesia. IRMM. 2016;6(4):27-31.