The study emphasises on extending a model about personality attributes as a moderator on the relationship between contentment and the persistent utilisation of electronic banking services (e-banking). Furthermore, the recommended model expounds the dependent aspects based on the technology continuance theory (TCT) which mould the e-banking continuance intention. This paper takes forward the evolving corpus of research on e-banking by stretching the theoretic precincts of the e-banking continuance model, and contributes to research on e-banking.
Other ID | JA23KM98HY |
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Journal Section | Research Article |
Authors | |
Publication Date | June 1, 2016 |
Published in Issue | Year 2016 Volume: 6 Issue: 4 |