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The Impact of Global Market Environment on the Degree of Cooperation of International Strategic Alliances among Service Firms

Year 2016, Volume: 6 Issue: 2, 192 - 198, 01.04.2016

Abdullah Ahmed Nasser Ghasham Nik Ab Halim Nik Abdullah Noor Hasmini Abd Ghani

Abstract

Globalisation of market present more challenges and it requires firms to respond by adopting various strategies. One of the strategies is through involvement in international strategic alliances. The objective of this study was to investigate the impact of global market environment factors, which consists of two dimensions namely global market opportunities and global market threats on the degree of cooperation of international strategic alliances. A quantitative study with data collected through survey questionnaire was conducted and the sample of the study consisted of 214 service based companies in Yemen. The findings show a significant positive relationship between the global market opportunities factor and the degree of cooperation of international strategic alliances. In contrast, there is no significant relationship observed between the global market threats and the degree of cooperation. Therefore, firms observing new market opportunities resulting from globalization tend to increase the degree of cooperation of their strategic alliances.

Keywords

International Strategic Alliances Global Market Environment Global Market Opportunities Global Market Threat Service Firms Yemen

Year 2016, Volume: 6 Issue: 2, 192 - 198, 01.04.2016

Abdullah Ahmed Nasser Ghasham Nik Ab Halim Nik Abdullah Noor Hasmini Abd Ghani

Abstract

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Other ID JA57TB32UU
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Authors

Abdullah Ahmed Nasser Ghasham This is me

Nik Ab Halim Nik Abdullah This is me

Noor Hasmini Abd Ghani This is me

Publication Date April 1, 2016
Published in Issue Year 2016 Volume: 6 Issue: 2

Cite

APA Ghasham, A. A. N., Abdullah, N. A. H. N., & Ghani, N. H. A. (2016). The Impact of Global Market Environment on the Degree of Cooperation of International Strategic Alliances among Service Firms. International Review of Management and Marketing, 6(2), 192-198.
AMA Ghasham AAN, Abdullah NAHN, Ghani NHA. The Impact of Global Market Environment on the Degree of Cooperation of International Strategic Alliances among Service Firms. IRMM. April 2016;6(2):192-198.
Chicago Ghasham, Abdullah Ahmed Nasser, Nik Ab Halim Nik Abdullah, and Noor Hasmini Abd Ghani. “The Impact of Global Market Environment on the Degree of Cooperation of International Strategic Alliances Among Service Firms”. International Review of Management and Marketing 6, no. 2 (April 2016): 192-98.
EndNote Ghasham AAN, Abdullah NAHN, Ghani NHA (April 1, 2016) The Impact of Global Market Environment on the Degree of Cooperation of International Strategic Alliances among Service Firms. International Review of Management and Marketing 6 2 192–198.
IEEE A. A. N. Ghasham, N. A. H. N. Abdullah, and N. H. A. Ghani, “The Impact of Global Market Environment on the Degree of Cooperation of International Strategic Alliances among Service Firms”, IRMM, vol. 6, no. 2, pp. 192–198, 2016.
ISNAD Ghasham, Abdullah Ahmed Nasser et al. “The Impact of Global Market Environment on the Degree of Cooperation of International Strategic Alliances Among Service Firms”. International Review of Management and Marketing 6/2 (April 2016), 192-198.
JAMA Ghasham AAN, Abdullah NAHN, Ghani NHA. The Impact of Global Market Environment on the Degree of Cooperation of International Strategic Alliances among Service Firms. IRMM. 2016;6:192–198.
MLA Ghasham, Abdullah Ahmed Nasser et al. “The Impact of Global Market Environment on the Degree of Cooperation of International Strategic Alliances Among Service Firms”. International Review of Management and Marketing, vol. 6, no. 2, 2016, pp. 192-8.
Vancouver Ghasham AAN, Abdullah NAHN, Ghani NHA. The Impact of Global Market Environment on the Degree of Cooperation of International Strategic Alliances among Service Firms. IRMM. 2016;6(2):192-8.