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The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention

Year 2016, Volume: 6 Issue: 3, 436 - 441, 01.05.2016

See Kwong Goh Nan Jiang Pei Leng Tee

Abstract

The purpose of this study is to examine the subjective factors; brand trust, self-image congruence and usage satisfaction toward repeat purchase intention of smartphones among the Gen-Y consumers in Malaysia. A total of 182 respondents participated in this research. Most of the respondents purchased a smartphone within the last 12 months and a large number of the respondents are active users of text messaging and smartphone applications. Results indicate that self-image congruence is the main antecedents for repeat purchase of smartphones. This is the followed by usage satisfaction as the second predictor and lastly would be brand trust. This paper provides some discussion and recommendations for practitioners.

Keywords

brand trust self-image satisfaction smartphones Malaysia

Year 2016, Volume: 6 Issue: 3, 436 - 441, 01.05.2016

See Kwong Goh Nan Jiang Pei Leng Tee

Abstract

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Details

Other ID JA67KB59YA
Journal Section Research Article
Authors

See Kwong Goh This is me

Nan Jiang This is me

Pei Leng Tee This is me

Publication Date May 1, 2016
Published in Issue Year 2016 Volume: 6 Issue: 3

Cite

APA Goh, S. K., Jiang, N., & Tee, P. L. (2016). The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention. International Review of Management and Marketing, 6(3), 436-441.
AMA Goh SK, Jiang N, Tee PL. The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention. IRMM. May 2016;6(3):436-441.
Chicago Goh, See Kwong, Nan Jiang, and Pei Leng Tee. “The Impact of Brand Trust, Self-Image Congruence and Usage Satisfaction Toward Smartphone Repurchase Intention”. International Review of Management and Marketing 6, no. 3 (May 2016): 436-41.
EndNote Goh SK, Jiang N, Tee PL (May 1, 2016) The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention. International Review of Management and Marketing 6 3 436–441.
IEEE S. K. Goh, N. Jiang, and P. L. Tee, “The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention”, IRMM, vol. 6, no. 3, pp. 436–441, 2016.
ISNAD Goh, See Kwong et al. “The Impact of Brand Trust, Self-Image Congruence and Usage Satisfaction Toward Smartphone Repurchase Intention”. International Review of Management and Marketing 6/3 (May 2016), 436-441.
JAMA Goh SK, Jiang N, Tee PL. The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention. IRMM. 2016;6:436–441.
MLA Goh, See Kwong et al. “The Impact of Brand Trust, Self-Image Congruence and Usage Satisfaction Toward Smartphone Repurchase Intention”. International Review of Management and Marketing, vol. 6, no. 3, 2016, pp. 436-41.
Vancouver Goh SK, Jiang N, Tee PL. The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention. IRMM. 2016;6(3):436-41.