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Examining the Moderating Effects of Students’ Characteristics on the Relationship between Perceived Quality and Satisfaction with University Services: The Evidence from two Public Universities in Terengganu

Year 2016, Volume: 6 Issue: 3, 460 - 466, 01.05.2016

Siti Falindah Padlee ‘Siti Nur ‘Atikah Zulkiffli

Abstract

The success of economic development in ECER is contributed by many factors such as investment from foreign countries, tourism industry, oil and gas industry as well as education industry. With regards to education industry, the number of higher educational institutions in ECER has increased. To achieve the mission of ECER in strengthening the education system and as an educational hub, it is of utmost importance, especially for universities in Terengganu to identify strategies in achieving the mission. The research to identify and understand the students’ characteristics is important for marketers to attract and retain students especially for HEIs in ECER. Thus, the objectives of this research is to (1) assess the relationship between perceived quality and overall satisfaction and (2) test the moderating effects of students’ characteristics’ such as gender, race and state of origin on the relationship between perceived quality and satisfaction with university services. The regression analysis was used to analyze the hypotheses of the study and the results supported both hypotheses. For the first hypothesis, there was a significant positive relationship between perceived quality and satisfaction. For the second hypothesis, the moderating effects of students’ characteristics supported the relationship between overall satisfaction and behavioural intentions. The analysis revealed that students’ characteristics had significant impact as a moderator.

Keywords

East Coast Economic Region Education Industry Service Quality Satisfaction Regression Analysis

Year 2016, Volume: 6 Issue: 3, 460 - 466, 01.05.2016

Siti Falindah Padlee ‘Siti Nur ‘Atikah Zulkiffli

Abstract

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Details

Other ID JA84ZE48FA
Journal Section Research Article
Authors

Siti Falindah Padlee This is me

‘Siti Nur This is me

‘Atikah Zulkiffli This is me

Publication Date May 1, 2016
Published in Issue Year 2016 Volume: 6 Issue: 3

Cite

APA Padlee, S. F., Nur, ‘., & Zulkiffli, ‘. (2016). Examining the Moderating Effects of Students’ Characteristics on the Relationship between Perceived Quality and Satisfaction with University Services: The Evidence from two Public Universities in Terengganu. International Review of Management and Marketing, 6(3), 460-466.
AMA Padlee SF, Nur ‘, Zulkiffli ‘. Examining the Moderating Effects of Students’ Characteristics on the Relationship between Perceived Quality and Satisfaction with University Services: The Evidence from two Public Universities in Terengganu. IRMM. May 2016;6(3):460-466.
Chicago Padlee, Siti Falindah, ‘Siti Nur, and ‘Atikah Zulkiffli. “Examining the Moderating Effects of Students’ Characteristics on the Relationship Between Perceived Quality and Satisfaction With University Services: The Evidence from Two Public Universities in Terengganu”. International Review of Management and Marketing 6, no. 3 (May 2016): 460-66.
EndNote Padlee SF, Nur ‘, Zulkiffli ‘ (May 1, 2016) Examining the Moderating Effects of Students’ Characteristics on the Relationship between Perceived Quality and Satisfaction with University Services: The Evidence from two Public Universities in Terengganu. International Review of Management and Marketing 6 3 460–466.
IEEE S. F. Padlee, ‘. Nur, and ‘. Zulkiffli, “Examining the Moderating Effects of Students’ Characteristics on the Relationship between Perceived Quality and Satisfaction with University Services: The Evidence from two Public Universities in Terengganu”, IRMM, vol. 6, no. 3, pp. 460–466, 2016.
ISNAD Padlee, Siti Falindah et al. “Examining the Moderating Effects of Students’ Characteristics on the Relationship Between Perceived Quality and Satisfaction With University Services: The Evidence from Two Public Universities in Terengganu”. International Review of Management and Marketing 6/3 (May 2016), 460-466.
JAMA Padlee SF, Nur ‘, Zulkiffli ‘. Examining the Moderating Effects of Students’ Characteristics on the Relationship between Perceived Quality and Satisfaction with University Services: The Evidence from two Public Universities in Terengganu. IRMM. 2016;6:460–466.
MLA Padlee, Siti Falindah et al. “Examining the Moderating Effects of Students’ Characteristics on the Relationship Between Perceived Quality and Satisfaction With University Services: The Evidence from Two Public Universities in Terengganu”. International Review of Management and Marketing, vol. 6, no. 3, 2016, pp. 460-6.
Vancouver Padlee SF, Nur ‘, Zulkiffli ‘. Examining the Moderating Effects of Students’ Characteristics on the Relationship between Perceived Quality and Satisfaction with University Services: The Evidence from two Public Universities in Terengganu. IRMM. 2016;6(3):460-6.