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Year 2016, Volume: 6 Issue: 5, 136 - 142, 01.06.2016

Il’ia A. Bykov Igor M. Pobedinskiy Vera A. Achkasova Aleksey E. Kuzmin

Abstract

Managing Governmental Public Relations in Russia: Evidences from St. Petersburg

Year 2016, Volume: 6 Issue: 5, 136 - 142, 01.06.2016

Il’ia A. Bykov Igor M. Pobedinskiy Vera A. Achkasova Aleksey E. Kuzmin

Abstract

The paper deals with the problems of media relations management in governmental organizations in Russia. Governmental Public Relations (PR) became one of the fastest developing areas of the PR-industry in contemporary Russia. The study uses expert survey method in order to unveil true mechanisms of governmental public relations in Russia. The authors of the study have interviewed sixteen high-ranking experts. The findings of the study shows that governmental PR in Russia are very well developed in the executive branch of power while it is close to zero in the jurisdictional branch and very weak in the legislative branch of power. Another important result deals with the significant role of governmental financial support to the mass media, which influences governmental PR in the way of corruption and miscommunication with the public.

Keywords

Public Relations Governmental Public Relations Media Relations Political Communication

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Details

Other ID JA28GJ32JT
Journal Section Research Article
Authors

Il’ia A. Bykov This is me

Igor M. Pobedinskiy This is me

Vera A. Achkasova This is me

Aleksey E. Kuzmin This is me

Publication Date June 1, 2016
Published in Issue Year 2016 Volume: 6 Issue: 5

Cite

APA Bykov, I. A., Pobedinskiy, I. M., Achkasova, V. A., Kuzmin, A. E. (2016). Managing Governmental Public Relations in Russia: Evidences from St. Petersburg. International Review of Management and Marketing, 6(5), 136-142.
AMA Bykov IA, Pobedinskiy IM, Achkasova VA, Kuzmin AE. Managing Governmental Public Relations in Russia: Evidences from St. Petersburg. IRMM. June 2016;6(5):136-142.
Chicago Bykov, Il’ia A., Igor M. Pobedinskiy, Vera A. Achkasova, and Aleksey E. Kuzmin. “Managing Governmental Public Relations in Russia: Evidences from St. Petersburg”. International Review of Management and Marketing 6, no. 5 (June 2016): 136-42.
EndNote Bykov IA, Pobedinskiy IM, Achkasova VA, Kuzmin AE (June 1, 2016) Managing Governmental Public Relations in Russia: Evidences from St. Petersburg. International Review of Management and Marketing 6 5 136–142.
IEEE I. A. Bykov, I. M. Pobedinskiy, V. A. Achkasova, and A. E. Kuzmin, “Managing Governmental Public Relations in Russia: Evidences from St. Petersburg”, IRMM, vol. 6, no. 5, pp. 136–142, 2016.
ISNAD Bykov, Il’ia A. et al. “Managing Governmental Public Relations in Russia: Evidences from St. Petersburg”. International Review of Management and Marketing 6/5 (June 2016), 136-142.
JAMA Bykov IA, Pobedinskiy IM, Achkasova VA, Kuzmin AE. Managing Governmental Public Relations in Russia: Evidences from St. Petersburg. IRMM. 2016;6:136–142.
MLA Bykov, Il’ia A. et al. “Managing Governmental Public Relations in Russia: Evidences from St. Petersburg”. International Review of Management and Marketing, vol. 6, no. 5, 2016, pp. 136-42.
Vancouver Bykov IA, Pobedinskiy IM, Achkasova VA, Kuzmin AE. Managing Governmental Public Relations in Russia: Evidences from St. Petersburg. IRMM. 2016;6(5):136-42.