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Year 2016, Volume: 6 Issue: 6, 51 - 56, 01.07.2016

Alexander P. Zhabin Maria O. Suraeva Anatoly N. Evdokimov Lyudmila V. Polynova Diana A. Akopyan Valery K. Chertykovtsev İgor A. Grigoryants

Abstract

Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization

Year 2016, Volume: 6 Issue: 6, 51 - 56, 01.07.2016

Alexander P. Zhabin Maria O. Suraeva Anatoly N. Evdokimov Lyudmila V. Polynova Diana A. Akopyan Valery K. Chertykovtsev İgor A. Grigoryants

Abstract

This article describes the problem of efficiency of functioning of the organization in modern conditions of dynamic external environment. Modern external environment characterized by financial instability, lower incomes, economic constraints in relation to Russia, as well as constantly changing consumer preferences caused by other factors. In such circumstances, it becomes important domestic market. Close attention should be paid to the innovative capacity of organizations in the predominant direction of innovative development of the Russian economy as a whole to deal with these unstable conditions. Describes the factors the marketing environment the organization’s operations and their impact on its activities. The authors propose a methodology of determining the stability of the organization based on the analysis of environmental factors. This method may be supplemented in the study and to identify other factors of importance in the organization. The authors also proposed the algorithm of marketing management organization based on the assessment of the stability of the organization at this point in time and compare it with the desired level of stability. If defined an unsustainable situation, it is necessary to take measures of administrative influence, which is based in particular on innovation management in organization in order to achieve the desired level of stability.

Keywords

sustainability innovation management marketing innovative economy

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Details

Other ID JA95RH63BV
Journal Section Research Article
Authors

Alexander P. Zhabin This is me

Maria O. Suraeva This is me

Anatoly N. Evdokimov This is me

Lyudmila V. Polynova This is me

Diana A. Akopyan This is me

Valery K. Chertykovtsev This is me

İgor A. Grigoryants This is me

Publication Date July 1, 2016
Published in Issue Year 2016 Volume: 6 Issue: 6

Cite

APA Zhabin, A. P., Suraeva, M. O., Evdokimov, A. N., Polynova, L. V., et al. (2016). Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization. International Review of Management and Marketing, 6(6), 51-56.
AMA Zhabin AP, Suraeva MO, Evdokimov AN, Polynova LV, Akopyan DA, Chertykovtsev VK, Grigoryants İA. Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization. IRMM. July 2016;6(6):51-56.
Chicago Zhabin, Alexander P., Maria O. Suraeva, Anatoly N. Evdokimov, Lyudmila V. Polynova, Diana A. Akopyan, Valery K. Chertykovtsev, and İgor A. Grigoryants. “Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization”. International Review of Management and Marketing 6, no. 6 (July 2016): 51-56.
EndNote Zhabin AP, Suraeva MO, Evdokimov AN, Polynova LV, Akopyan DA, Chertykovtsev VK, Grigoryants İA (July 1, 2016) Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization. International Review of Management and Marketing 6 6 51–56.
IEEE A. P. Zhabin, “Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization”, IRMM, vol. 6, no. 6, pp. 51–56, 2016.
ISNAD Zhabin, Alexander P. et al. “Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization”. International Review of Management and Marketing 6/6 (July 2016), 51-56.
JAMA Zhabin AP, Suraeva MO, Evdokimov AN, Polynova LV, Akopyan DA, Chertykovtsev VK, Grigoryants İA. Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization. IRMM. 2016;6:51–56.
MLA Zhabin, Alexander P. et al. “Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization”. International Review of Management and Marketing, vol. 6, no. 6, 2016, pp. 51-56.
Vancouver Zhabin AP, Suraeva MO, Evdokimov AN, Polynova LV, Akopyan DA, Chertykovtsev VK, Grigoryants İA. Crisis Management on the Basis of the Marketing Approach for Development of Innovative Potential of the Organization. IRMM. 2016;6(6):51-6.