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Year 2016, Volume: 6 Issue: 7, 1 - 5, 01.08.2016

Haslinda Musa Namirah Ab Rahim Fadhlur Rahim Azmi Abdul Samad Shibghatullah Norfaridatul Akmaliah Othman

Abstract

Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises

Year 2016, Volume: 6 Issue: 7, 1 - 5, 01.08.2016

Haslinda Musa Namirah Ab Rahim Fadhlur Rahim Azmi Abdul Samad Shibghatullah Norfaridatul Akmaliah Othman

Abstract

This paper aims to investigate the effectiveness of Social Media Marketing (SMM) practices to organizational performance, which focuses on Malaysian Small and Medium Enterprises (SMEs). Quantitative research method approach is applied to study three types of correlations: (1) brand reputation & image and online SMEs performances, (2) customer engagement and online SMEs performances, and (3) customer brand attitudes and online SMEs performances. Findings revealed that all of the independent variables were significant and have moderate relationship to the online SMEs performances. This study provided a transparent idea, which more clears on true important factors of social media marketing and online SMEs performances. The results of this study are believed would facilitate and motivate the SMEs in social media practice for marketing activities. Besides contribution to practice, the paper also contributed to the knowledge in Internet technology.

Keywords

Social Media Marketing Brand Small and Medium Enterprise Performances

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Details

Other ID JA36EZ84UC
Journal Section Research Article
Authors

Haslinda Musa This is me

Namirah Ab Rahim This is me

Fadhlur Rahim Azmi This is me

Abdul Samad Shibghatullah This is me

Norfaridatul Akmaliah Othman This is me

Publication Date August 1, 2016
Published in Issue Year 2016 Volume: 6 Issue: 7

Cite

APA Musa, H., Rahim, N. A., Azmi, F. R., Shibghatullah, A. S., et al. (2016). Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises. International Review of Management and Marketing, 6(7), 1-5.
AMA Musa H, Rahim NA, Azmi FR, Shibghatullah AS, Othman NA. Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises. IRMM. August 2016;6(7):1-5.
Chicago Musa, Haslinda, Namirah Ab Rahim, Fadhlur Rahim Azmi, Abdul Samad Shibghatullah, and Norfaridatul Akmaliah Othman. “Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises”. International Review of Management and Marketing 6, no. 7 (August 2016): 1-5.
EndNote Musa H, Rahim NA, Azmi FR, Shibghatullah AS, Othman NA (August 1, 2016) Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises. International Review of Management and Marketing 6 7 1–5.
IEEE H. Musa, N. A. Rahim, F. R. Azmi, A. S. Shibghatullah, and N. A. Othman, “Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises”, IRMM, vol. 6, no. 7, pp. 1–5, 2016.
ISNAD Musa, Haslinda et al. “Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises”. International Review of Management and Marketing 6/7 (August 2016), 1-5.
JAMA Musa H, Rahim NA, Azmi FR, Shibghatullah AS, Othman NA. Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises. IRMM. 2016;6:1–5.
MLA Musa, Haslinda et al. “Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises”. International Review of Management and Marketing, vol. 6, no. 7, 2016, pp. 1-5.
Vancouver Musa H, Rahim NA, Azmi FR, Shibghatullah AS, Othman NA. Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises. IRMM. 2016;6(7):1-5.