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Year 2016, Volume: 6 Issue: 7, 145 - 149, 01.08.2016

Kalsom Kayat Nur Farrah Ain Zainuddin Razamin Ramli Maznah Mat Kasim

Abstract

The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia

Year 2016, Volume: 6 Issue: 7, 145 - 149, 01.08.2016

Kalsom Kayat Nur Farrah Ain Zainuddin Razamin Ramli Maznah Mat Kasim

Abstract

In Malaysia, CBRH is promoted as a tourism product and expected to perform as a means to develop rural communities through their engagement in small tourism businesses. Both financial and non-financial supports have been provided to the homestay operators by different government agencies to enable them to serve visitors and eventually to sustain their performance. This paper presents a descriptive study on CBRH operators’ perceptions toward two variables that may influence CBRH’s performance. Specifically, it explores the influential roles that can be played by leadership and community support which have been mentioned by the literature as probable influencer to the performance of a CBT similar to the CBRH programme. The results show that homestay operators perceived leadership as a more predominant factor than community support in ensuring the performance of their homestay.

Keywords

Leadership Community Support Community-Based Rural Homestay Programme

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Details

Other ID JA34EH64PH
Journal Section Research Article
Authors

Kalsom Kayat This is me

Nur Farrah Ain Zainuddin This is me

Razamin Ramli This is me

Maznah Mat Kasim This is me

Publication Date August 1, 2016
Published in Issue Year 2016 Volume: 6 Issue: 7

Cite

APA Kayat, K., Zainuddin, N. F. A., Ramli, R., Kasim, M. M. (2016). The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia. International Review of Management and Marketing, 6(7), 145-149.
AMA Kayat K, Zainuddin NFA, Ramli R, Kasim MM. The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia. IRMM. August 2016;6(7):145-149.
Chicago Kayat, Kalsom, Nur Farrah Ain Zainuddin, Razamin Ramli, and Maznah Mat Kasim. “The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia”. International Review of Management and Marketing 6, no. 7 (August 2016): 145-49.
EndNote Kayat K, Zainuddin NFA, Ramli R, Kasim MM (August 1, 2016) The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia. International Review of Management and Marketing 6 7 145–149.
IEEE K. Kayat, N. F. A. Zainuddin, R. Ramli, and M. M. Kasim, “The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia”, IRMM, vol. 6, no. 7, pp. 145–149, 2016.
ISNAD Kayat, Kalsom et al. “The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia”. International Review of Management and Marketing 6/7 (August 2016), 145-149.
JAMA Kayat K, Zainuddin NFA, Ramli R, Kasim MM. The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia. IRMM. 2016;6:145–149.
MLA Kayat, Kalsom et al. “The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia”. International Review of Management and Marketing, vol. 6, no. 7, 2016, pp. 145-9.
Vancouver Kayat K, Zainuddin NFA, Ramli R, Kasim MM. The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia. IRMM. 2016;6(7):145-9.