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Year 2017, Volume: 7 Issue: 2, 92 - 103, 01.06.2017

Funda Yalım Kagan Cen Mızrak

Abstract

A Field Study on the Relationship between Employer Brand and Employee Satisfaction

Year 2017, Volume: 7 Issue: 2, 92 - 103, 01.06.2017

Funda Yalım Kagan Cen Mızrak

Abstract

Employees play a significant role in the success of establishments. The ensuring of employee satisfaction is an issue which should be examined carefully at this point. Today it is set forth with different studies that many elements are effective in ensuring employee satisfaction. This study was conducted towards the employees of an establishment with an important employer brand in our country in order to reveal the relationship of a powerful employer brand and the benefits that this brand promised to employees with employee satisfaction. Of the qualitative research methods, the questionnaire technique was used in the research. The results were analyzed with the SPSS (22.0) Statistical Program. The research findings reveal that the elements of employer brand are related to employee satisfaction and that the employer brand affects employee satisfaction. Besides, no significant difference could be found between the demographic characteristics of the participants and employee satisfaction.

Keywords

Brand employer brand employee satisfaction

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Details

Other ID JA33JD24PV
Journal Section Research Article
Authors

Funda Yalım This is me

Kagan Cen Mızrak This is me

Publication Date June 1, 2017
Published in Issue Year 2017 Volume: 7 Issue: 2

Cite

APA Yalım, F., & Mızrak, K. C. (2017). A Field Study on the Relationship between Employer Brand and Employee Satisfaction. International Review of Management and Marketing, 7(2), 92-103.
AMA Yalım F, Mızrak KC. A Field Study on the Relationship between Employer Brand and Employee Satisfaction. IRMM. June 2017;7(2):92-103.
Chicago Yalım, Funda, and Kagan Cen Mızrak. “A Field Study on the Relationship Between Employer Brand and Employee Satisfaction”. International Review of Management and Marketing 7, no. 2 (June 2017): 92-103.
EndNote Yalım F, Mızrak KC (June 1, 2017) A Field Study on the Relationship between Employer Brand and Employee Satisfaction. International Review of Management and Marketing 7 2 92–103.
IEEE F. Yalım and K. C. Mızrak, “A Field Study on the Relationship between Employer Brand and Employee Satisfaction”, IRMM, vol. 7, no. 2, pp. 92–103, 2017.
ISNAD Yalım, Funda - Mızrak, Kagan Cen. “A Field Study on the Relationship Between Employer Brand and Employee Satisfaction”. International Review of Management and Marketing 7/2 (June 2017), 92-103.
JAMA Yalım F, Mızrak KC. A Field Study on the Relationship between Employer Brand and Employee Satisfaction. IRMM. 2017;7:92–103.
MLA Yalım, Funda and Kagan Cen Mızrak. “A Field Study on the Relationship Between Employer Brand and Employee Satisfaction”. International Review of Management and Marketing, vol. 7, no. 2, 2017, pp. 92-103.
Vancouver Yalım F, Mızrak KC. A Field Study on the Relationship between Employer Brand and Employee Satisfaction. IRMM. 2017;7(2):92-103.