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Year 2017, Volume: 7 Issue: 2, 233 - 236, 01.06.2017

Hassan Mehrmanesh Seyed Rahim Safavi Mirmahalleh

Abstract

Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil)

Year 2017, Volume: 7 Issue: 2, 233 - 236, 01.06.2017

Hassan Mehrmanesh Seyed Rahim Safavi Mirmahalleh

Abstract

Customer loyalty is both an attitudinal and behavioral tendency to favor one brand over all others, whether due to satisfaction with the product or service, its convenience or performance, or simply familiarity and comfort with the brand. Competition in service firms is more than manufacturing firms. Loyalty of the hotel's guest is of great importance due to the competitive nature of hotel section. Increasing growth of hotels has increased the importance of guests' loyalty and requires a renewed reservation of the guests in a favorable hotel. Statistical society of this research is the hotels of Ardebil, in the first step sampling is done in cluster form and in the second step sampling is done randomly and clients are available to the selected hotels. The method of this research is descriptive- correlation and the results show that there is a relation among character, phantasm, environment and clients' loyalty in hotel industry.

Keywords

character phantasm environment client's loyalty hotel Ardabil

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Details

Other ID JA54KZ57MV
Journal Section Research Article
Authors

Hassan Mehrmanesh This is me

Seyed Rahim Safavi Mirmahalleh This is me

Publication Date June 1, 2017
Published in Issue Year 2017 Volume: 7 Issue: 2

Cite

APA Mehrmanesh, H., & Mirmahalleh, S. R. S. (2017). Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil). International Review of Management and Marketing, 7(2), 233-236.
AMA Mehrmanesh H, Mirmahalleh SRS. Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil). IRMM. June 2017;7(2):233-236.
Chicago Mehrmanesh, Hassan, and Seyed Rahim Safavi Mirmahalleh. “Studying the Relationship Among Character, Phantasm and Environment With Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil)”. International Review of Management and Marketing 7, no. 2 (June 2017): 233-36.
EndNote Mehrmanesh H, Mirmahalleh SRS (June 1, 2017) Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil). International Review of Management and Marketing 7 2 233–236.
IEEE H. Mehrmanesh and S. R. S. Mirmahalleh, “Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil)”, IRMM, vol. 7, no. 2, pp. 233–236, 2017.
ISNAD Mehrmanesh, Hassan - Mirmahalleh, Seyed Rahim Safavi. “Studying the Relationship Among Character, Phantasm and Environment With Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil)”. International Review of Management and Marketing 7/2 (June 2017), 233-236.
JAMA Mehrmanesh H, Mirmahalleh SRS. Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil). IRMM. 2017;7:233–236.
MLA Mehrmanesh, Hassan and Seyed Rahim Safavi Mirmahalleh. “Studying the Relationship Among Character, Phantasm and Environment With Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil)”. International Review of Management and Marketing, vol. 7, no. 2, 2017, pp. 233-6.
Vancouver Mehrmanesh H, Mirmahalleh SRS. Studying the Relationship among Character, Phantasm and Environment with Customers’ Loyalty in Iran’s Hotel Industry (Case Study: Hotels of Ardabil). IRMM. 2017;7(2):233-6.