Development of Competitive Relations in the Russian Market of Educational Services

Elena Y. Ivinskaya; Aleksandr A. Nikitin; Aleksandr S. Markovichev; Vasily Y. Sinenko; Irina A. Mavrina; Akram Z. Zhafyarov; Olga A. Milinis; Gennady N. Zhukov

Development of Competitive Relations in the Russian Market of Educational Services

Year 2016, Volume: 6 Issue: 1, 65 - 69, 01.03.2016

Elena Y. Ivinskaya Aleksandr A. Nikitin Aleksandr S. Markovichev Vasily Y. Sinenko Irina A. Mavrina Akram Z. Zhafyarov Olga A. Milinis Gennady N. Zhukov

Abstract

The transition of Russia to a market economy rose scientific interest to the issues of competitiveness of Russian higher education; and as a consequence there was a need of theoretical analysis of accumulated domestic and foreign experience. This article aims at identifying of the peculiarities of competitive relations in the market of educational services and the development of practical recommendations for the entities of economic relations. The article identifies the need to develop a marketing strategy for educational institutions based on the mechanisms of competitive behavior in the market of educational services in the region. Basic directions of competitive activities are revealed and the emergence of hyper-competition is proved in the market of educational services due to the cumulative impacts of previously isolated from each other competitive factors. The authors propose a classification and mechanisms of implementation of the marketing competitive strategy of educational organizations, depending on its type. This article is intended for the heads of educational institutions, senior managers, researchers involved in the development of the education market and competitiveness of educational institutions.

Keywords

educational services, educational institutions, competitiveness, marketing strategies

Year 2016, Volume: 6 Issue: 1, 65 - 69, 01.03.2016

Elena Y. Ivinskaya Aleksandr A. Nikitin Aleksandr S. Markovichev Vasily Y. Sinenko Irina A. Mavrina Akram Z. Zhafyarov Olga A. Milinis Gennady N. Zhukov

Abstract

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Details

Other ID	JA42SM79DC
Journal Section	Collection
Authors	Elena Y. Ivinskaya This is me Aleksandr A. Nikitin This is me Aleksandr S. Markovichev This is me Vasily Y. Sinenko This is me Irina A. Mavrina This is me Akram Z. Zhafyarov This is me Olga A. Milinis This is me Gennady N. Zhukov This is me
Publication Date	March 1, 2016
Published in Issue	Year 2016 Volume: 6 Issue: 1

Cite

APA	Ivinskaya, E. Y., Nikitin, A. A., Markovichev, A. S., Sinenko, V. Y., et al. (2016). Development of Competitive Relations in the Russian Market of Educational Services. International Review of Management and Marketing, 6(1), 65-69.
AMA	Ivinskaya EY, Nikitin AA, Markovichev AS, Sinenko VY, Mavrina IA, Zhafyarov AZ, Milinis OA, Zhukov GN. Development of Competitive Relations in the Russian Market of Educational Services. IRMM. March 2016;6(1):65-69.
Chicago	Ivinskaya, Elena Y., Aleksandr A. Nikitin, Aleksandr S. Markovichev, Vasily Y. Sinenko, Irina A. Mavrina, Akram Z. Zhafyarov, Olga A. Milinis, and Gennady N. Zhukov. “Development of Competitive Relations in the Russian Market of Educational Services”. International Review of Management and Marketing 6, no. 1 (March 2016): 65-69.
EndNote	Ivinskaya EY, Nikitin AA, Markovichev AS, Sinenko VY, Mavrina IA, Zhafyarov AZ, Milinis OA, Zhukov GN (March 1, 2016) Development of Competitive Relations in the Russian Market of Educational Services. International Review of Management and Marketing 6 1 65–69.
IEEE	E. Y. Ivinskaya, A. A. Nikitin, A. S. Markovichev, V. Y. Sinenko, I. A. Mavrina, A. Z. Zhafyarov, O. A. Milinis, and G. N. Zhukov, “Development of Competitive Relations in the Russian Market of Educational Services”, IRMM, vol. 6, no. 1, pp. 65–69, 2016.
ISNAD	Ivinskaya, Elena Y. et al. “Development of Competitive Relations in the Russian Market of Educational Services”. International Review of Management and Marketing 6/1 (March 2016), 65-69.
JAMA	Ivinskaya EY, Nikitin AA, Markovichev AS, Sinenko VY, Mavrina IA, Zhafyarov AZ, Milinis OA, Zhukov GN. Development of Competitive Relations in the Russian Market of Educational Services. IRMM. 2016;6:65–69.
MLA	Ivinskaya, Elena Y. et al. “Development of Competitive Relations in the Russian Market of Educational Services”. International Review of Management and Marketing, vol. 6, no. 1, 2016, pp. 65-69.
Vancouver	Ivinskaya EY, Nikitin AA, Markovichev AS, Sinenko VY, Mavrina IA, Zhafyarov AZ, Milinis OA, Zhukov GN. Development of Competitive Relations in the Russian Market of Educational Services. IRMM. 2016;6(1):65-9.