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Year 2017, Volume: 7 Issue: 3, 373 - 380, 01.09.2017

Hurrem Yilmaz Abdullah Alhumoud

Abstract

Consumer Boycotts: Corporate Response and Responsibility

Year 2017, Volume: 7 Issue: 3, 373 - 380, 01.09.2017

Hurrem Yilmaz Abdullah Alhumoud

Abstract

Boycotts, once intended as short term signals to business to improve performance, are proving to have increasingly long term ramifications. Yet there is limited number of studies in consumer boycotts area and specifically on the effect of motivational factors. The current study investigates the effect of company response to crisis (appropriate vs. inappropriate) and company responsibility for the crisis (responsible vs. not responsible) on the perceived egregiousness of a company’s act, corporate image and boycott decision. Our study tests hypotheses and reports implications for marketing strategy and further research.

Keywords

consumer boycotts product harm crisis corporate response

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Details

Other ID JA46YR26GS
Journal Section Research Article
Authors

Hurrem Yilmaz This is me

Abdullah Alhumoud This is me

Publication Date September 1, 2017
Published in Issue Year 2017 Volume: 7 Issue: 3

Cite

APA Yilmaz, H., & Alhumoud, A. (2017). Consumer Boycotts: Corporate Response and Responsibility. International Review of Management and Marketing, 7(3), 373-380.
AMA Yilmaz H, Alhumoud A. Consumer Boycotts: Corporate Response and Responsibility. IRMM. September 2017;7(3):373-380.
Chicago Yilmaz, Hurrem, and Abdullah Alhumoud. “Consumer Boycotts: Corporate Response and Responsibility”. International Review of Management and Marketing 7, no. 3 (September 2017): 373-80.
EndNote Yilmaz H, Alhumoud A (September 1, 2017) Consumer Boycotts: Corporate Response and Responsibility. International Review of Management and Marketing 7 3 373–380.
IEEE H. Yilmaz and A. Alhumoud, “Consumer Boycotts: Corporate Response and Responsibility”, IRMM, vol. 7, no. 3, pp. 373–380, 2017.
ISNAD Yilmaz, Hurrem - Alhumoud, Abdullah. “Consumer Boycotts: Corporate Response and Responsibility”. International Review of Management and Marketing 7/3 (September 2017), 373-380.
JAMA Yilmaz H, Alhumoud A. Consumer Boycotts: Corporate Response and Responsibility. IRMM. 2017;7:373–380.
MLA Yilmaz, Hurrem and Abdullah Alhumoud. “Consumer Boycotts: Corporate Response and Responsibility”. International Review of Management and Marketing, vol. 7, no. 3, 2017, pp. 373-80.
Vancouver Yilmaz H, Alhumoud A. Consumer Boycotts: Corporate Response and Responsibility. IRMM. 2017;7(3):373-80.