NEW COMMUNICATION TREND OF THE CORPORATIONS: CORPORATE SOCIAL RESPONSIBILITY - AN ANALYSIS REGARDING CORPORATE SOCIAL RESPONSIBILITY CONSCIOUSNESS OF THE CORPORATIONS HAVING THE HIGHEST CORPORATE REPUTATION IN TURKEY

Yıl 2010, Cilt: 1 Sayı: 38 - İletişim Fakültesi Hakemli Dergisi, 21 - 40, 27.09.2010

Fatma Göksu

Öz

Corporate social responsibility campaigns which are one of the most fundamental determinative subjects
in the connection of a corporation with the world and one of the most important parameters of
corporate reputation are a long-term communication system. When we look at history, we see that the
elements encouraging humans to social behaviours dated back centuries ago.
Corporate social responsibility incorporates many studies such as making studies within the framework
of ethical rules and preparing voluntary social campaigns other than obeying to the laws. Also,
corporate social responsibility not only includes obeying to the legal and economical obligations but
also proactive and voluntary administration efforts regarding social and environmental problems.
This study aims to reveal the viewpoints of the corporations of the highest standing in Turkey to CSR
enterprises. Corporate social responsibility enterprises-related principles, strategies, social enterprise
fields and evaluations of public relations implementers of “The Most Admired Companies in Turkey”,
determined by Capital Monthly Business and Economy Magazine in 2008, will be presented. Therefore,
a status determination study was performed by having a thorough interview with public relations'
implementers that develop more integrated management policies by taking into consideration
projects providing benefits to society and all the social stakeholders and the environment, and contribute
to excellent communication and accordingly the development of corporate reputation.

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