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Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior

Year 2023, , 180 - 194, 30.12.2023

Uğur Aytun Öztürk

https://doi.org/10.26650/jot.2023.9.2.1347762

Abstract

This two-wave study was conducted within Japan’s cruise tourism landscape to augment existing research and delve into an understudied area by evaluating the role of destination revisit and word-of-mouth (WOM) intentions as surrogates for self-reported behaviors in inbound tourism. The study employs partial least squares structural equation modeling to analyze data collected in 2018 and 2022, exploring the relationships among overall satisfaction, repeat visitation rate, distance, and revisit and WOM intentions. The analysis of the estimation partition, consisting of 580 valid first-wave responses, helps isolate the critical factors associated with overall satisfaction, such as destination attractiveness, transportation, prices, and tourist attractions and facilities. Based on 77 valid responses gathered in the second wave, which as a sample size has been deemed sufficient for a post-hoc power analysis, the findings significantly reveal that cruise goers’ intentions correlate with self-reported behaviors for revisits and WOM, with intentions explaining 14.4% and 9.3% of the variance observed in the respective behaviors. These results emphasize intentions’ multifaceted role in predicting tourist behavior, underscoring the importance of context-specific constructs in tourism management and unveiling potential pathways for further exploration. The conclusion offers insights that may guide future research and industry practices in crafting strategies to enhance visitor satisfaction and loyalty.

Keywords

Cruise tourism Intention Repeat visitation Satisfaction Word-of-mouth

Supporting Institution

Japan Society for the Promotion of Science KAKENHI

Project Number

17K02135

References

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Year 2023, , 180 - 194, 30.12.2023

Uğur Aytun Öztürk

https://doi.org/10.26650/jot.2023.9.2.1347762

Abstract

Project Number

17K02135

References

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  • Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Eds.), Action control: From cognition to behavior (pp. 11-39). Springer. https://doi.org/10.1007/978-3-642-69746-3_2 google scholar
  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-t google scholar
  • Alegre, J., & Cladera, M. (2006). Repeat visitation in mature sun and sand holiday destinations. Journal of Travel Research, 44(3), 288-297. https://doi.org/10.1177/0047287505279005 google scholar
  • Alegre, J., & Cladera, M. (2009). Analysing the effect of satisfaction and previous visits on tourist intentions to return. European Journal of Marketing, 43(5/6), 670-685. https://doi.org/10.1108/03090560910946990 google scholar
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  • Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785-804.https://doi.org/10.1016/s0160-7383(99)00108-5 google scholar
  • Beldona, S., & Cobanoglu, C. (2007). Importance-performance analysis of guest technologies in the lodging industry. Cornell Hotel and Restaurant Administration Quarterly, 48(3), 299-312.https://doi.org/10.1177/0010880407304023 google scholar
  • Bigne, J. E., Sanchez, I., & Andreu, L. (2009). The role of variety seeking in short and long run revisit intentions in holiday destinations. International Journal of Culture, Tourism and Hospitality Research, 3(2), 103-115. https://doi.org/10.1108/17506180910962113 google scholar
  • Brida, J. G., Pulina, M., Riano, E., & Zapata-Aguirre, S. (2012). Cruise visitors’ intention to return as land tourists and to recommend a visited destination. Anatolia, 23(3), 395-412.https://doi.org/10.1080/13032917.2012.712873 google scholar
  • Burdenski Jr., T. K. (2000). Evaluating univariate, bivariate, and multivariate normality using graphical procedures. Multiple Linear Regression Viewpoints, 26(2), 15-28. google scholar
  • Campo-Martmez, S., Garau-Vadell, J. B., & Martmez-Ruiz, M. P. (2010). Factors influencing repeat visits to a destination: The influence of group composition. Tourism Management, 31(6), 862-870.https://doi.org/10.1016/j.tourman.2009.08.013 google scholar
  • C;ıs;ıd<>-I.)ı;ı/. A. B., Navarro-Ruiz, S., Nicolau, J. L., & Ivars-Baidal, J. (2021). Expanding our understanding of cruise visitors’ ex-penditure at destinations: The role of spatial patterns, onshore visit choice and cruise category. Tourism Management, 83, 104199. https://doi.org/10.1016/j.tourman.2020.104199 google scholar
  • Chang, Y.-T., Liu, S.-M., Park, H., & Roh, Y. (2016). Cruise traveler satisfaction at a port of call. Maritime Policy & Management, 43(4), 483-494. https://doi.org/10.1080/03088839.2015.1107920 google scholar
  • Chen, J. M., Neuts, B., Nijkamp, P., & Liu, J. (2016). Demand determinants of cruise tourists in competitive markets: Motivation, preference and intention. Tourism Economics, 22(2), 227-253. https://doi.org/10.5367/te.2016.0546 google scholar
  • Chi, C. G. (2012). An examination of destination loyalty. Journal of Hospitality & Tourism Research, 36(1), 3-24. https://doi.org/10.1177/1096348010382235 google scholar
  • Chi, C. G.-Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624-636.https://doi.org/10.1016/j.tourman.2007.06.007 google scholar
  • Chung, J. Y., & Petrick, J. F. (2013). Measuring attribute-specific and overall satisfaction with destination experience. Asia Pacific Journal of Tourism Research, 18(5), 409-420.https://doi.org/10.1080/10941665.2012.658411 google scholar
  • Cronin, J. J., & Taylor, S. A. (1992). Measuring service quality: A reexamination and extension. Journal of Marketing, 56(3), 55-68. https://doi.org/10.1177/002224299205600304 google scholar
  • De Matos, C. A., & Rossi, C. A. V. (2008). Word-of-mouth communications in marketing: A meta-analytic review of the antecedents and moderators. Journal of the Academy of Marketing Science, 36(4), 578-596. https://doi.org/10.1007/s11747-008-0121-1 google scholar
  • DiPietro, R. B., & Peterson, R. (2017). Exploring cruise experiences, satisfaction, and loyalty: The case of Aruba as a small-island tourism economy. International Journal of Hospitality & Tourism Administration, 18(1), 41-60. https://doi.org/10.1080/15256480.2016.1263170 google scholar
  • East, R., Hammond, K., & Wright, M. (2007). The relative incidence of positive and negative word of mouth: A multi-category study. International journal of research in marketing, 24(2), 175-184. https://doi.org/10.1016/j.jresmar.2006.12.004 google scholar
  • Evermann, J., & Tate, M. (2016). Assessing the predictive performance of structural equation model estimators. Journal of Business Research, 69(10), 4565-4582. https://doi.org/10.1016/jjbusres.2016.03.050 google scholar
  • Fishbein, M., & Ajzen, I. (1980). Predicting and understanding consumer behavior: Attitude-behavior correspondence. In I. Ajzen & M. Fishbein (Eds.), Understanding attitudes and predicting social behavior (pp. 148-172). Prentice-Hall. google scholar
  • Füller, J., & Matzler, K. (2008). Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups. Tourism Management, 29(1), 116-126. https://doi.org/10.1016/j.tourman.2007.03.021 google scholar
  • Gabe, T. M., Lynch, C. P., & McConnon, J. C. (2006). Likelihood of cruise ship passenger return to a visited port: The case of Bar Harbor, Maine. Journal of Travel Research, 44(3), 281-287. https://doi.org/10.1177/0047287505279107 google scholar
  • Gitelson, R. J., & Crompton, J. L. (1984). Insights into the repeat vacation phenomenon. Annals of Tourism Research, 11(2), 199-217. https://doi.org/10.1016/0160-7383(84)90070-7 google scholar
  • Gotlieb, J. B., Grewal, D., & Brown, S. W. (1994). Consumer satisfaction and perceived quality: Complementary or divergent constructs? Journal of Applied Psychology, 79(6), 875-885. https://doi.org/10.1037/0021-9010.79.6.875 google scholar
  • Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2018). Multivariate data analysis (8th ed.). Cengage. google scholar
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There are 77 citations in total.

Details

Primary Language English
Subjects Human Geography (Other)
Journal Section Articles
Authors

Uğur Aytun Öztürk 0000-0003-4811-4704

Project Number 17K02135
Publication Date December 30, 2023
Submission Date August 28, 2023
Published in Issue Year 2023

Cite

APA Öztürk, U. A. (2023). Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior. Journal of Tourismology, 9(2), 180-194. https://doi.org/10.26650/jot.2023.9.2.1347762
AMA Öztürk UA. Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior. Journal of Tourismology. December 2023;9(2):180-194. doi:10.26650/jot.2023.9.2.1347762
Chicago Öztürk, Uğur Aytun. “Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions As Proxies for Behavior”. Journal of Tourismology 9, no. 2 (December 2023): 180-94. https://doi.org/10.26650/jot.2023.9.2.1347762.
EndNote Öztürk UA (December 1, 2023) Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior. Journal of Tourismology 9 2 180–194.
IEEE U. A. Öztürk, “Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior”, Journal of Tourismology, vol. 9, no. 2, pp. 180–194, 2023, doi: 10.26650/jot.2023.9.2.1347762.
ISNAD Öztürk, Uğur Aytun. “Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions As Proxies for Behavior”. Journal of Tourismology 9/2 (December 2023), 180-194. https://doi.org/10.26650/jot.2023.9.2.1347762.
JAMA Öztürk UA. Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior. Journal of Tourismology. 2023;9:180–194.
MLA Öztürk, Uğur Aytun. “Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions As Proxies for Behavior”. Journal of Tourismology, vol. 9, no. 2, 2023, pp. 180-94, doi:10.26650/jot.2023.9.2.1347762.
Vancouver Öztürk UA. Cruise Tourism in Japanese Coastal Cities: The Role of Revisit and Word-of-Mouth Intentions as Proxies for Behavior. Journal of Tourismology. 2023;9(2):180-94.