Competitiveness of Istanbul as A Tourism Destination for Luxury Market

Year 2017, Volume: 3 Issue: 2, 2 - 13, 15.12.2017

Ozen Kırant Yozcu

Abstract

This study aims to evaluate concept of luxury within the tourism destination competitiveness framework. In today’s world, where tough competition is prevalent, tourism destination competitiveness bears enormous significance to increase market share. In parallel, luxury is increasingly important and which has been referred to in various tourism fairs held throughout 2016.The study tries to weave together these two concepts; that is the conception of luxury with the idea of destination competitiveness (and the determining factors that it embodies).Through this combination, the study has generated a questionnaire for the evaluation of Istanbul as a luxury tourism destination. The results indicate that although Istanbul rates high in terms of endowed resources, created resources and demand, its competitiveness stands low in terms of situational conditions, supporting factors and tourism destination management. The results also help identify weak links such as security issues, political structure, and destination management, and help encourage the sector to analyze these issues that would eventually contribute to the increased competitiveness of Istanbul as a luxury destination.

Keywords

Luxury Management, Tourism Destination Management, Istanbul

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