Exploring Consumer Attitudes Towards Halal Products

Year 2017, Volume: 3 Issue: 1, 34 - 43, 15.06.2017

Yavuz Demirel , Emrah Yaşarsoy

Abstract

Halal products are goods and services those Muslims are allowed to consume according to the Quran. Based on the literature, ‘halal’ concept has been spreading in different sectors such as tourism, food, entertainment and so on. In this environment, people try to consume in terms of their religious beliefs. In terms of Islamic perspective, the purpose of this study is to look at the tendency of local Muslim people in Kastamonu to halal products and determine the current position of them. The qualitative study findings showed: Local people in Kastamonu will continue to buy halal certified products, halal products are good for health and balance of affordable price-good quality about halal certified products need to be preserved.

Keywords

Halal Products, Tendency of Consumers, Islam

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