Determinants of Eatery Choice

Year 2020, Volume: 6 Issue: 2, 249 - 268, 28.12.2020

Israel Ayenigbara Andrew Fadoju

https://doi.org/10.26650/jot.2020.6.2.0038

Abstract

Improving and enhancing the overall health status of people through food and nutrition is the desire of stakeholders and practitioners in the health sector as health is very important in people’s lives. Eateries or restaurants are an imperative part of the food industry; as such, what and where we eat have an impact on our health. This study investigated Psychological, Socio-economic, and Health-related factors as determinants of eatery choice among non-teaching workers in Adekunle Ajasin University, Akunga-Akoko, Ondo state, Nigeria (AAUA). Descriptive research design was adopted for this research. Five hundred (500) non-teaching workers of AAUA were selected through multistage sampling procedures as respondents. A self structured and verified questionnaire was used to gather data and information. Furthermore, the analysis of data and information was done using multiple regressions at 0.05 alpha levels. Findings revealed that Psychological, Socio-economic and Health-related factors were independently significant to the choice of eatery at 0.00, which is less than 0.05 alpha level (<0.05), and the joint contribution of both Psychological, Socio-economic and Health-related factors were significant to the choice of eatery among the research population at 0.00, which is less than 0.05 alpha level (<0.05). It was concluded that Psychological, Socio-economic, and Health-related factors independently and jointly determined the choice of eatery among non-teaching staff of AAUA.

Keywords

Psychological, Socio-economic, Health-related, Eatery, Choice, Food

Supporting Institution

The authors declared that this study has received no financial support.

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