Growth Determinants from the Business Continuity Plans of Selected Travel Companies in the Philippines
Year 2023,
Volume: 9 Issue: 2, 147 - 156, 30.12.2023
Teresita Bautista
,
Rolly Mendoza
Abstract
This study examines the business continuity plans of selected travel companies in the Philippines. Growth determinants, as influenced by awareness to external and internal environments, include product, price, customer, cost of goods sold, sales volume, operating expenses, profit and loss with research and repositioning. Responses were collected from the travel companies or 80% (218) of the targeted respondents. A stratified sampling technique was used with the Pearson correlation coefficient which proved the link between BCPs or business continuity plans and growth determinants. It is recommended that periodic adjustments on operations or standard procedures be made as travel related businesses are market and customer driven. Changes in tourism policies, government regulations, preferences of clients, even the current inflation prod strategies to manage sales, income and company expenses. Adapting current business continuity plans ensure growth for travel companies in the now normal. Future research can deal with tour operators, accommodation, other travel and tourism providers using BCPs and discerning if their growth indicators are similar or not.
Supporting Institution
Trinity University of Asia, Manuel L. Quezon University
Project Number
Coursework for GS 023
Thanks
to all persons and groups involved in the research paper, special thanks to ms noreen d. damian for her expertise and insights with the findings and interpretation of data
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Year 2023,
Volume: 9 Issue: 2, 147 - 156, 30.12.2023
Teresita Bautista
,
Rolly Mendoza
Project Number
Coursework for GS 023
References
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- Kamboj, S., & Rahman, Z. (2017). Understanding customer participation in online brand communities: Literature review and future research agenda. Qualitative Market Research: An International Journal, 20(3), 306-334. google scholar
- Kazandzhieva, V. (2020). Dynamic Packaging In Tourism-Challenges And Opportunities. Economic Science, education and the real economy: Development and interactions in the digital age, (1), 281-294. google scholar
- Luo, N., Wang, Y., Jin, C., Ni, Y. and Zhang, M. (2019), "Effects of socialization interactions on customer engagement in online travel communities", Internet Research, Vol. 29 No. 6, pp. 1509-1525. https://doi.org/10.1108/INTR-08-2018-0354 google scholar
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- Margherita, Alessandro & Heikkila, Marikka, 2021. "Business continuity in the COVID-19 emergency: A framework of actions undertaken by world-leading companies," Business Horizons, Elsevier, vol. 64(5), pages 683-695. google scholar
- Maravilla Jr, V. S., & Gantalao, C. S. (2019). E-tourism adoption of the travel agencies in Cebu City, Philippines. Journal of Economics and Business, 2(3). https://doi.org/10.31014/aior.1992.02.03.108 google scholar
- Mkhize, S. L. & Ivanovic, M. (2020). Building the case for transformative tourism in South Africa. African Journal of Hospitality, Tourism and Leisure, 9(4), 717-731. https://doi.org/10.46222/ a'htl.19770720-47. google scholar
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- Ng, L. T., & Rivera, J. P. R. (2018). Exploring Transformational Leadership and Fellowship in a Cultural Context: The Case of the Philippines. Asia-Pacific Social Science Review, 17(3), 136-141. google scholar
- Park, G.; Chen, F.; Cheng, L. (2021) A Study on the Millennials Usage Behavior of Social Network Services: Effects of Motivation, Density, and Centrality on Continuous Intention to Use. Sustainability 13, 2680 google scholar
- Reinhold, S. and Dolnicar, S. (2021) The evolution of Airbnb’s business model, in S. Dolnicar (Ed.) Airbnb before, during and after COVID-19, University of Queensland DOI: https://doi.org/10.6084/m9.figshare.14195957 google scholar
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- Reinhold, S., Zach, F. J., & Krizaj, D. (2019). Business models in tourism - state of the art. Tourism Review, 74(6), 1120-1134. https://doi.org/10.1108/TR-02- 2018-0027. google scholar
- Sigala, M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. Journal of business research, 117, 312-321. google scholar
- Srihirun, J., Thumwong, J., Songjarern, C., & Sooksomsatarn, K. (2021). Business Continuity Plan for Tour Operators during the COVID 19 Crisis in Thailand. Psychology and Education, 58(1), 1458-1463. google scholar
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- Vannucci, V.; Pantano, E. Digital or human touch points? Insights from consumer-facing in-store services. Inf. Technol. People 2019, 33, 51-62. google scholar
- Villegas, V. (2017). Building a successful tourism brand for the Philippines and the struggle with destination image and tourism slogans. Luz Y Saber, 11(1), 62-79. https://research-manila.letran.edu.ph/read/111 google scholar
- Yang, Y., & Kim, J. H. (2022). An Exploration of the Contingency Influence on Chinese Customers’ Selection of Online Hotel Reservation Channels. SAGE Open, 12(3), 21582440221120407. google scholar
- Zarezadeh, Z. Z., Rastegar, R., & Gretzel, U. (2019). Reviewing the past to inform the future: A literature review of social media in tourism. Czech Journal of Tourism, 7(2), 115-131. google scholar
- Zhang, X.; Liu, H.; Yao, P. (2021) Research Jungle on Online Consumer Behaviour in the Context of Web 2.0: Traceability, Frontiers and Perspectives in the Post-Pandemic Era. J. Theor. Appl. Electron. Commer. Res. 16, 1740-1767. https:// doi.org/10.3390/jtaer16050098 google scholar
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- Zsidisin, G. A., & Henke, M. (Eds.). (2019). Revisiting supply chain risk. Cham: Springer. google scholar