Research Article
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The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province

Year 2024, Volume: 10 Issue: 1, 25 - 40, 30.06.2024
https://doi.org/10.26650/jot.2024.10.1.1400041

Abstract

This study aims to determine whether environmental awareness significantly impacts green product and green accommodation purchasing behavior, and whether green product purchasing behavior significantly influences green accommodation purchasing behavior. Using quantitative research method, this study collected data from 454 people via a survey form. Domestic tourists who visit Antalya constitute the research population. The sample consists of domestic tourists who participate in the study and visit Antalya. The study employed a convenience sampling method, specifically a survey model. Result of the analysis revealed a lowto medium-level relationship between the dimensions of the research variables. Moreover, environmental awareness significantly impacts the purchasing behavior toward green products and green accommodations. Meanwhile, green product purchasing behavior significantly impacts green accommodation purchasing behavior.

References

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Year 2024, Volume: 10 Issue: 1, 25 - 40, 30.06.2024
https://doi.org/10.26650/jot.2024.10.1.1400041

Abstract

References

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  • Adetola, O.J., Aghazadeh, S. & Abdullahi, M. (2021). Perceived environmental concern knowledge, and intention to visit green ho-tels: Do perceived consumption values matter? Pakistan Journal of Commerce and Social Sciences, 15(2), 240-264. Erişim adresi: https://www.econstor.eu/handle/10419/237077 google scholar
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  • Celiloğlu, F.K. (2014). Yeşil pazarlamanın turizmde satınalma davranışlarına etkisinin incelenmesine yönelik organik oteller üzerine bir uygulama (Yayınlanmamış Yüksek Lisans Tezi). Selçuk Üniversitesi Sosyal Bilimler Enstitüsü, Konya. google scholar
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  • Cheng, Y.M., Lou, S.J., Kuo, S.H. & Shih, R.C. (2013). Investigating elementary school students’ technology acceptance by apply-ing digital game-based learning to environmental education. Australasian Journal of Educational Technology, 29(1), 96-110. doi: https://doi.org/10.14742/ajet.65 google scholar
  • Cometa, L. (2012). Consumer beliefs about green hotels (Yüksek Lisans Tezi, Kent State University, Ohio). Erişim adresi: https://etd.ohiolink.edu/acprod/odb_etd/ws/send_file/send?accession=kent1331918204&disposition=inline google scholar
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  • Çokluk, Ö., Şekercioğlu, G. & Büyüköztürk, Ş. (2010). Sosyal Bilimler İçin Çok Değişkenli İstatistik. Ankara: Pegem Akademi. Erişim adresi: https://dergipark.org.tr/tr/download/article-file/276933 google scholar
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  • Dangelico, R.M. Fabio, N. and Pompei, A. (2021). Which are the determinants of green purchase behaviour? A study of Italian consumers. Business Strategy and the Environment, 2600-2620. doi:https://doi.org/10.1002/bse.2766 google scholar
  • Demir M., Rjoub, H. & Yesiltas, M. (2021). Environmental awareness and guests’ intention to visit green hotels: The mediation role of consumption values. PLoS ONE, 16(5), e0248815. doi:https://doi.org/10.1371/journal.pone.0248815 google scholar
  • Dikmenli, Y. & Konca, A.S. (2016). Validity and reliability study of environmental awareness scale. Journal of Theory and Practice in Education, 12(6), 1273-1289. Erişim adresi: https://dergipark.org.tr/tr/download/article-file/262346 google scholar
  • Djordjevic, J. (2002). New environmental ethics and environmental protection. Teme, 26(2), 235-244. Erişim adresi: http://scindeks-clanci.ceon.rs/data/pdf/0353-7919/2002/0353-79190202235D.pdf google scholar
  • Forina, M., Armanino, C., Lanteri, S. & Leardi, R. (1989). Methods of varimax rotation in factor analysis with applications in clinical and food chemistry. J. Chemom. 3, 115-125. google scholar
  • Golzar, J., Noor, S. & Tajik, O. (2022). Convenience Sampling. International Journal of Education and Language Studies, 1(2), 72-77. Doi: 10.22034/ijels.2022.162981. google scholar
  • Goralnik, L., Millenbah, K.F., Nelson, M.P. & Thorp, L. (2012). An environmental pedagogy of care: Emotion, relationships, and experience in higher education ethics learning. Journal of Experiential Education, 35(3), 412-428. doi: https://doi.org/10.1177/105382591203500303 google scholar
  • Han, H. (2020). Theory of green purchase behavior (TGPB): A new theory for sustainable consumption of green hotel and green restaurant products. Business Strategy the Environment, 29, 2815-2828. doi: https://doi.org/10.1002/bse.2545 google scholar
  • Hoş, S. (2020). Çoklu doğrusal regresyon analizi güvenilirliğinin jackknife tekniği ile sınanmasına yönelik bir araştırma. Yönetim ve Ekonomi google scholar
  • Araştırmaları Dergisi, 18(4), 304-316. doi: https://doi.org/10.11611/yead.634555 google scholar
  • Hvenegaard, G.T. (1994). Ecotourism: A status report and conceptual framework. Journal Of Tourism Studies, 5(2), 24-35. Erişim adresi: https://search.informit.org/doi/abs/10.3316/ielapa.950706232 google scholar
  • Kalaycı, Ş. (2014). SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri. Ankara: Asil Yayın Dağıtım. google scholar
  • Krejcie, R. V.& Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30, 607-610. doi.org/10.1177 google scholar
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There are 64 citations in total.

Details

Primary Language English
Subjects Human Geography (Other)
Journal Section Articles
Authors

Aysen Ercan İştin 0000-0002-7622-361X

Ahmet Özben 0000-0002-2240-7819

Publication Date June 30, 2024
Submission Date December 4, 2023
Acceptance Date February 24, 2024
Published in Issue Year 2024 Volume: 10 Issue: 1

Cite

APA Ercan İştin, A., & Özben, A. (2024). The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province. Journal of Tourismology, 10(1), 25-40. https://doi.org/10.26650/jot.2024.10.1.1400041
AMA Ercan İştin A, Özben A. The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province. Journal of Tourismology. June 2024;10(1):25-40. doi:10.26650/jot.2024.10.1.1400041
Chicago Ercan İştin, Aysen, and Ahmet Özben. “The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province”. Journal of Tourismology 10, no. 1 (June 2024): 25-40. https://doi.org/10.26650/jot.2024.10.1.1400041.
EndNote Ercan İştin A, Özben A (June 1, 2024) The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province. Journal of Tourismology 10 1 25–40.
IEEE A. Ercan İştin and A. Özben, “The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province”, Journal of Tourismology, vol. 10, no. 1, pp. 25–40, 2024, doi: 10.26650/jot.2024.10.1.1400041.
ISNAD Ercan İştin, Aysen - Özben, Ahmet. “The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province”. Journal of Tourismology 10/1 (June 2024), 25-40. https://doi.org/10.26650/jot.2024.10.1.1400041.
JAMA Ercan İştin A, Özben A. The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province. Journal of Tourismology. 2024;10:25–40.
MLA Ercan İştin, Aysen and Ahmet Özben. “The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province”. Journal of Tourismology, vol. 10, no. 1, 2024, pp. 25-40, doi:10.26650/jot.2024.10.1.1400041.
Vancouver Ercan İştin A, Özben A. The Impact of Environmental Awareness on Green Product and Green Accommodation Purchasing Behavior: A Study on Domestic Tourists Visiting Antalya Province. Journal of Tourismology. 2024;10(1):25-40.