TR
EN
The Impact of Social Influence on the Decision-Making Process of Sports Consumers on Facebook
Abstract
The purposes of this study were to determine the phase of decision-making process of sports consumers on Facebook that social influence affects the most, and investigate the most influential factor for social influence. An empirical study conducted in Turkey included 392 participants who followed their favorite football team on Facebook. The results of the structural equation model showed that social influence has the strongest effect on the evaluation of alternatives phase. Social influence source and social platform activities significantly affected social influence; social platform activities had a stronger effect. Additionally, the effect of social influence is differed for some team supporter groups.
Keywords
Details
Primary Language
English
Subjects
Business Administration
Journal Section
Research Article
Publication Date
October 1, 2015
Submission Date
October 1, 2015
Acceptance Date
-
Published in Issue
Year 2015 Volume: 6 Number: 2
APA
Akar1, E., Yüksel2, H. F., & Bulut3, Z. A. (2015). The Impact of Social Influence on the Decision-Making Process of Sports Consumers on Facebook. Journal of Internet Applications and Management, 6(2), 5-27. https://doi.org/10.5505/iuyd.2015.40412
AMA
1.Akar1 E, Yüksel2 HF, Bulut3 ZA. The Impact of Social Influence on the Decision-Making Process of Sports Consumers on Facebook. iuyd. 2015;6(2):5-27. doi:10.5505/iuyd.2015.40412
Chicago
Akar1, Erkan, Hale Fulya Yüksel2, and Zeki Atıl Bulut3. 2015. “The Impact of Social Influence on the Decision-Making Process of Sports Consumers on Facebook”. Journal of Internet Applications and Management 6 (2): 5-27. https://doi.org/10.5505/iuyd.2015.40412.
EndNote
Akar1 E, Yüksel2 HF, Bulut3 ZA (October 1, 2015) The Impact of Social Influence on the Decision-Making Process of Sports Consumers on Facebook. Journal of Internet Applications and Management 6 2 5–27.
IEEE
[1]E. Akar1, H. F. Yüksel2, and Z. A. Bulut3, “The Impact of Social Influence on the Decision-Making Process of Sports Consumers on Facebook”, iuyd, vol. 6, no. 2, pp. 5–27, Oct. 2015, doi: 10.5505/iuyd.2015.40412.
ISNAD
Akar1, Erkan - Yüksel2, Hale Fulya - Bulut3, Zeki Atıl. “The Impact of Social Influence on the Decision-Making Process of Sports Consumers on Facebook”. Journal of Internet Applications and Management 6/2 (October 1, 2015): 5-27. https://doi.org/10.5505/iuyd.2015.40412.
JAMA
1.Akar1 E, Yüksel2 HF, Bulut3 ZA. The Impact of Social Influence on the Decision-Making Process of Sports Consumers on Facebook. iuyd. 2015;6:5–27.
MLA
Akar1, Erkan, et al. “The Impact of Social Influence on the Decision-Making Process of Sports Consumers on Facebook”. Journal of Internet Applications and Management, vol. 6, no. 2, Oct. 2015, pp. 5-27, doi:10.5505/iuyd.2015.40412.
Vancouver
1.Erkan Akar1, Hale Fulya Yüksel2, Zeki Atıl Bulut3. The Impact of Social Influence on the Decision-Making Process of Sports Consumers on Facebook. iuyd. 2015 Oct. 1;6(2):5-27. doi:10.5505/iuyd.2015.40412
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