TR
EN
User Tendencies Towards The Political Word Of Mouth Communications Over The Social Media
Abstract
Revolutionary transformating in information technologies led to serious transitions in people’s communication styles. One of these transitions is social media usage. Widespread usage of social media also made political inquiries to be shared on social media. In this study which is discussing the political message sharing over social media, data gathered over a 618 peopled sample by online questionnaire and these data are analyzed. It is identified that this communication which is determined as Political Word of Mouth Marketing Over Social Media occurs in three styles as “active-aggressive”, “passive -sensitive” and “relative-neutral”. These communication styles’ impacts on political message sharing over social media and also their interactions with socio-demographics are analyzed. The results point out that political message sharing over social media is distinctly affected from “active-aggressive” communication style.
Keywords
Details
Primary Language
English
Subjects
Business Administration
Journal Section
Research Article
Publication Date
May 1, 2017
Submission Date
May 1, 2017
Acceptance Date
-
Published in Issue
Year 2017 Volume: 8 Number: 1
APA
Akın, E., & Özbezek, B. D. (2017). User Tendencies Towards The Political Word Of Mouth Communications Over The Social Media. Journal of Internet Applications and Management, 8(1), 21-46. https://doi.org/10.5505/iuyd.2017.43265
AMA
1.Akın E, Özbezek BD. User Tendencies Towards The Political Word Of Mouth Communications Over The Social Media. iuyd. 2017;8(1):21-46. doi:10.5505/iuyd.2017.43265
Chicago
Akın, Eyup, and Belkıs Dilek Özbezek. 2017. “User Tendencies Towards The Political Word Of Mouth Communications Over The Social Media”. Journal of Internet Applications and Management 8 (1): 21-46. https://doi.org/10.5505/iuyd.2017.43265.
EndNote
Akın E, Özbezek BD (May 1, 2017) User Tendencies Towards The Political Word Of Mouth Communications Over The Social Media. Journal of Internet Applications and Management 8 1 21–46.
IEEE
[1]E. Akın and B. D. Özbezek, “User Tendencies Towards The Political Word Of Mouth Communications Over The Social Media”, iuyd, vol. 8, no. 1, pp. 21–46, May 2017, doi: 10.5505/iuyd.2017.43265.
ISNAD
Akın, Eyup - Özbezek, Belkıs Dilek. “User Tendencies Towards The Political Word Of Mouth Communications Over The Social Media”. Journal of Internet Applications and Management 8/1 (May 1, 2017): 21-46. https://doi.org/10.5505/iuyd.2017.43265.
JAMA
1.Akın E, Özbezek BD. User Tendencies Towards The Political Word Of Mouth Communications Over The Social Media. iuyd. 2017;8:21–46.
MLA
Akın, Eyup, and Belkıs Dilek Özbezek. “User Tendencies Towards The Political Word Of Mouth Communications Over The Social Media”. Journal of Internet Applications and Management, vol. 8, no. 1, May 2017, pp. 21-46, doi:10.5505/iuyd.2017.43265.
Vancouver
1.Eyup Akın, Belkıs Dilek Özbezek. User Tendencies Towards The Political Word Of Mouth Communications Over The Social Media. iuyd. 2017 May 1;8(1):21-46. doi:10.5505/iuyd.2017.43265
Cited By
Exploring Political Expression Among Indonesian Youth on YouTube: An Investigation of Social Identity and Source Credibility
Sage Open
https://doi.org/10.1177/21582440241262647SİYASAL PAZARLAMA KAPSAMINDA SEÇMENLERİN OY VERME KARARINA ETKİ EDEN UNSURLARIN BELİRLENMESİ: SİVAS İLİ ÖRNEĞİ
Uluslararası Anadolu Sosyal Bilimler Dergisi
https://doi.org/10.47525/ulasbid.1574175