Research Article
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Paylaş ya da endişe et! FOMO, sosyal görünürlük ve gösterişçi paylaşım arasındaki ilişki

Year 2020, Volume: 11 Issue: 2, 63 - 80, 29.12.2020

Abstract

FOMO kavramı, pazarlama ve tüketici davranışı alanında yeni bir olgudur ve diğer pazarlama konuları ile ilişkisi henüz açıklanamamıştır. Bu çalışmanın amacı FOMO (gelişmeleri kaçırma korkusu), sosyal görünürlük, gösterişçi paylaşım, tatmin ve sadakat arasındaki ilişkiyi incelemektir. Veriler, sosyal medya hesabı olan bireylerden (200) kolayda örnekleme yöntemi kullanılarak toplanmıştır. FOMO, sosyal görünürlük, gösterişçi paylaşım, tatmin ve sadakat ölçekleri literatürden uyarlanmış veya benimsenmiştir. Ölçeklerle ilgili boyutu ortaya koymak için açımlayıcı faktör analizi (AFA) ve doğrulayıcı faktör analizi (DFA) kullanılmıştır. Daha sonra kavramsal model ile ilgili hipotezleri test etmek için çoklu regresyon uygulanmıştır. YEM sonuçları, FOMO'nun gösterişçi paylaşım davranışında olduğu gibi sosyal görünürlük üzerinde de olumlu bir etkisi olduğunu göstermektedir. Ayrıca, FOMO'dan sosyal medya sadakatine dolaylı pozitif anlamlı bir etki bulunmaktadır. Bu çalışmadan elde edilen bulgular FOMO, fomsumer davranışı, gösterişçi tüketim davranışı, sosyal görünürlük ve pazarlama ile ilgili teorik ve pratik çıkarımlara rehberlik edebilir. Ayrıca, çalışma pazarlama yöneticilerine sosyal medya modelleri ile ilgili stratejileri geliştirmeleri için bazı öneriler sunmaktadır.

References

  • Abel, J. P., Buff, C. L., & Burr, S. A. (2016). Social media and the fear of missing out: Scale development and assessment. Journal of Business & Economics Research (Online), 14(1), 33-44.
  • Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423.
  • Argan, M., & Tokay Argan, M. (2018). Fomsumerism: A Theoretical Framework. International Journal of Marketing Studies, 10(2), 109-117.
  • Argan, Metin, Tokay Argan, M., and İpek, G. (2018). I Wish I Were! Anatomy of A Fomsumer. Journal of Internet Applications & Management, 9 (1), 43-57.
  • Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.
  • Bahri-Ammari, N., Van Niekerk, M., Ben Khelil, H., & Chtioui, J. (2016). The effects of brand attachment on behavioral loyalty in the luxury restaurant sector. International Journal of Contemporary Hospitality Management, 28(3), 559-585.
  • Bagozzi, R.P. & Yi, Y. (1988), On the evaluation of structural equation models, Journal of the Academy of Marketing Science, 16(1), 74-94.
  • Beaqon, ? (2006). “FOMO”,Urban Dictionary, 2 October 2006, Retrieved 29 May 2019 from https://www.urbandictionary.com/define.php?term=FOMO.
  • Brown, M.W., & Cudeck, R. (1993). “Alternative ways of assessing model fit.” In K.A. Bollen & J.S. Long (Eds.), Testing structural equation models (pp. 136–162). Beverly Hills, CA: Sage.
  • Chaudhuri, H. R., & Majumdar, S. (2006). Of diamonds and desires: understanding conspicuous consumption from a contemporary marketing perspective. Academy of Marketing Science Review, 11, 1-18.
  • Choi, J., & Seo, S. (2017). Goodwill intended for whom? Examining factors influencing conspicuous prosocial behavior on social media. International Journal of Hospitality Management, 60, 23-32.
  • Chotpitayasunondh, V., &. Douglas, K.M. (2016). How ‘Phubbing’ Becomes the Norm: The Antecedents and Consequences of Snubbing via Smartphone. Computers in Human Behavior, 63: 9–18.
  • Clifford, E. (1963). Social visibility. Child Development, 799-808.
  • Delgado-Ballester, E., & Munuera-Aleman, J. L. (2001). Brand trust in the context of consumer loyalty. European Journal of Marketing, 35(11/12), 1238-1258.
  • Festinger, L. (1954). A theory of social comparison processes, Human Relations, 7 (2), 117-140.
  • Fishbein, M. & Ajzen, I. (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. Addison-Wesley, Reading, MA.
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 39-50.
  • Geurin-Eagleman, A. N., & Burch, L. M. (2016). Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram. Sport Management Review, 19(2), 133-145.
  • Goffman, E. (1959). The Presentation of Self in Everyday Life. New York, NY: Double Day.
  • Gonzales, A. L., & Hancock, J. T. (2011). Mirror, mirror on my Facebook wall: Effects of Facebook exposure on self-esteem. Cyberpsychology, Behavior, and Social Networking. 14(1), 79-83.
  • Grace, D., & Griffin, D. (2009). Conspicuous Donation Behavior: Scale Development and Validation. Journal of Consumer Behavior, 8(1), 14-25.
  • Gruen, T. (1995). The outcome set of relationship marketing in consumer markets, International Business Review, 4(4), 447-469.
  • Hair, J.F., Anderson, R.E. and Tatham, R.L. (1987). Multivariate Data Analysis with Readings, 2nd ed., Macmillan, New York, NY.
  • Hair, J. F. Jr., Anderson, R. E., Tatham, Ronald L., & Black, W. C. (1998). Multivariate data analysis. Upper Saddle River, NJ: Prentice Hall.
  • Hooper, D., J. Coughlan, and N.R. Mullen. (2008). Structural equation modeling: Guidelines for determining model fit. Journal of Business Research Methods, 6, 53–60.
  • Hu, L.-T., and P.M. Bentler. 1999. “Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives.” Structural Equation Modeling, 6(1): 1–55.
  • Johnson, M. D., Herrmann, A, & Huber, F. (2006). The evolution of loyalty intentions. Journal of Marketing, 70(April), 122-132.
  • Josiassen, A., & Assaf, A. G. (2013). Look at me—I am flying: The influence of social visibility of consumption on tourism decisions. Annals of Tourism Research, 40, 155-175.
  • Hair, J.F., Anderson, R.E. and Tatham, R.L. (1987). Multivariate Data Analysis with Readings, 2nd ed., Macmillan, New York, NY.
  • Hair, J. F. Jr., Anderson, R. E., Tatham, Ronald L., & Black, W. C. (1998). Multivariate data analysis. Upper Saddle River, NJ: Prentice Hall.
  • Hefner, D., Knop, K., & Vorderer, P. (2018). “I wanna be in the loop!”–The role of fear of missing out (FOMO) for the quantity and quality of young adolescents’ mobile phone use. In Youth and Media (pp. 39-54). Nomos Verlagsgesellschaft mbH & Co. KG.
  • Hodkinson, C. (2019). ‘Fear of Missing Out’ (FOMO) marketing appeals: A conceptual model. Journal of Marketing Communications, 25(1), 65-88.
  • Hu, L., & Bentler, P. (1998). Fit indices in covariance structure modeling: Sensitivity under parameterized model misspecification. Psychological Methods, 3, 424–453.
  • Jöreskog, K. G., & Sörbom, D. (2006). LISREL 8.8 for Windows [Computer software]. Lincolnwood, IL: Scientific Software International.
  • Kandell, J. J. 1998. Internet Addiction on Campus: The Vulnerability of College Students. Cyber Psychology and Behavior 1 (1): 11–17.
  • Kline, R.B. (2005). Principles and practice of structural equation modeling, 2nd ed. New York, NY: The Guilford Press.
  • Kline, R. B. (1998). Principles and practice of structural equation modeling. New York, NY: The Guilford Press.
  • Kotler, P., Armstrong, G., Saunders, J. & Wong, V. (1999). Principles of Marketing, 2nd European ed., Rotolito Lombarda, Milan.
  • Larkin, B. A., & Fink, J. S. (2016). Fantasy Sport, FOMO, and Traditional Fandom: How Second-Screen Use of Social Media Allows Fans to Accommodate Multiple Identities. Journal of Sport Management, 30(6), 643-655.
  • Leonardi, P. M. (2014). Social media, knowledge sharing, and innovation: Toward a theory of communication visibility. Information Systems Research, 25(4), 796-816.
  • Mano, H. &Oliver, R.L. (1993). Assessing the dimensionality and structure of consumption experience: evaluation, feeling, and satisfaction, Journal of Consumer Research, 20(3), 451-566.
  • McDermott, R. (2017). FOMO and The Image of The Self From College Campuses to Madison Avenue". Honors Theses and Student Projects. 60. Retrieved 29 December 2017 from http://digitalworks.union.edu/theses/60. (accessed 29 December 2017).
  • Nunnally, Jum C., & Bernstein, Ira H. (1994). Psychometric Theory (3rd ed.). New York: McGraw-Hill.
  • Oliver, R.L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions”, Journal of Marketing Research, 17(4), 460-469.
  • Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841-1848.
  • Ring, K., Lebel, K., & Harman, A. (2018). Instagagement: An Analysis of the Self-Presentation Strategies and Engagement Rates of Professional Tennis Players on Instagram, 2018 NASSM Conference, Halifax , Nova Scotia, June 5-9, 2018.
  • Riordan, B. C., Flett, J. A., Hunter, J. A., Scarf, D., & Conner, T. S. (2018). Fear of missing out (FOMO): the relationship between FOMO, alcohol use, and alcohol-related consequences in college students. Journal of Psychiatry and Brain Functions, 2(9), 1-7.
  • Sheldon, P., & Bryant, K. (2016). Instagram: Motives for its use and relationship to narcissism and contextual age. Computers in Human Behavior, 58, 89-97.
  • Schlenker, B. R., & Leary, M. R. (1982). Social anxiety and self-presentation: A conceptualization model. Psychological Bulletin, 92(3), 641-669.
  • Smith, L. R., & Sanderson, J. (2015). I'm going to Instagram it! An analysis of athlete self-presentation on Instagram. Journal of Broadcasting & Electronic Media, 59(2), 342-358.
  • Tajfel, H. (1979). Individuals and groups in social psychology. British Journal of Social and Clinical Psychology, 18(2), 183-190.
  • Tajfel H. & Turner JC. (1985). The social identity theory of group behavior. In Psychology of Intergroup Relations, Tajfel H (ed). Cambridge University Press: Cambridge, UK. p. 15–40.
  • Taylor, D. G., & Strutton, D. (2016). Does Facebook usage lead to conspicuous consumption? The role of envy, narcissism and self-promotion. Journal of Research in Interactive Marketing, 10(3), 231-248.
  • Taylor, S.A., & Baker, T.L. (1994). An assessment of the relationship between service quality and customer satisfaction in the formation of consumer’s purchase intentions. Journal of Retailing, 70(2), 163–178.
  • Thoumrungroje, A. (2014). The influence of social media intensity and EWOM on conspicuous consumption. Procedia-Social and Behavioral Sciences, 148, 7-15.
  • Utz, S., & Beukeboom, C. J. (2011). The role of social network sites in romantic relationships: Effects on jealousy and relationship happiness. Journal of Computer-Mediated Communication, 16(4), 511-527.
  • Veblen, T. [1899] (1994). The Theory of the Leisure Class (2nd ed.). London: Constable Press.
  • Vandenbroele, J., Van Kerckhove, A., & Geuens, M. (2019). If you work it, flaunt it: Conspicuous displays of exercise efforts increase mate value. Journal of Business Research, xx(x), xx. https://www.sciencedirect.com/science/article/pii/S014829631930030X (Accessed on 14.06.2019).
  • Voboril, K. (2010, 8 February). FOMO: The Fear of Missing Out. Bloomberg, Accessed May 28, 2019. http://www. bloomberg.com/news/articles/2010-02-08/FOMO-the-fear-of-missing-out.
  • Zeithaml, V., Berry, L. & Parasuraman, A. (1996). The Behavioral Consequences of Service Quality, Journal of Marketing, 60, 31–46.

Share or worry! Relationship among FOMO, social visibility and conspicuous sharing

Year 2020, Volume: 11 Issue: 2, 63 - 80, 29.12.2020

Abstract

FOMO concept is a new phenomenon in the field of marketing and consumer behavior, and its relationship with other marketing topics remains unexplained yet. The purpose of this study is to examine the relationship among FOMO (fear of missing out), social visibility, conspicuous sharing, satisfaction and loyalty. Data were collected from individuals (200) having social media account, using convenience sampling method. The scales of FOMO, social visibility, conspicuous sharing, satisfaction and loyalty were adapted or adopted from literature. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were used to reveal dimension regarding scales. Then, multiple regression was applied to test the hypotheses relating conceptual model. The results of SEM show FOMO has a positive significant effect on social visibility, as does conspicuous share behavior. Also, there is an indirect positive significant effect from FOMO to social media loyalty. Findings from the present study may guide theoretical and practical implications with regard to FOMO, fomsumer behavior, conspicuous behavior, social visibility and marketing. Additionally, the study provides some suggestions for marketing managers to improve strategies regarding social media patterns.

References

  • Abel, J. P., Buff, C. L., & Burr, S. A. (2016). Social media and the fear of missing out: Scale development and assessment. Journal of Business & Economics Research (Online), 14(1), 33-44.
  • Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423.
  • Argan, M., & Tokay Argan, M. (2018). Fomsumerism: A Theoretical Framework. International Journal of Marketing Studies, 10(2), 109-117.
  • Argan, Metin, Tokay Argan, M., and İpek, G. (2018). I Wish I Were! Anatomy of A Fomsumer. Journal of Internet Applications & Management, 9 (1), 43-57.
  • Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.
  • Bahri-Ammari, N., Van Niekerk, M., Ben Khelil, H., & Chtioui, J. (2016). The effects of brand attachment on behavioral loyalty in the luxury restaurant sector. International Journal of Contemporary Hospitality Management, 28(3), 559-585.
  • Bagozzi, R.P. & Yi, Y. (1988), On the evaluation of structural equation models, Journal of the Academy of Marketing Science, 16(1), 74-94.
  • Beaqon, ? (2006). “FOMO”,Urban Dictionary, 2 October 2006, Retrieved 29 May 2019 from https://www.urbandictionary.com/define.php?term=FOMO.
  • Brown, M.W., & Cudeck, R. (1993). “Alternative ways of assessing model fit.” In K.A. Bollen & J.S. Long (Eds.), Testing structural equation models (pp. 136–162). Beverly Hills, CA: Sage.
  • Chaudhuri, H. R., & Majumdar, S. (2006). Of diamonds and desires: understanding conspicuous consumption from a contemporary marketing perspective. Academy of Marketing Science Review, 11, 1-18.
  • Choi, J., & Seo, S. (2017). Goodwill intended for whom? Examining factors influencing conspicuous prosocial behavior on social media. International Journal of Hospitality Management, 60, 23-32.
  • Chotpitayasunondh, V., &. Douglas, K.M. (2016). How ‘Phubbing’ Becomes the Norm: The Antecedents and Consequences of Snubbing via Smartphone. Computers in Human Behavior, 63: 9–18.
  • Clifford, E. (1963). Social visibility. Child Development, 799-808.
  • Delgado-Ballester, E., & Munuera-Aleman, J. L. (2001). Brand trust in the context of consumer loyalty. European Journal of Marketing, 35(11/12), 1238-1258.
  • Festinger, L. (1954). A theory of social comparison processes, Human Relations, 7 (2), 117-140.
  • Fishbein, M. & Ajzen, I. (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. Addison-Wesley, Reading, MA.
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 39-50.
  • Geurin-Eagleman, A. N., & Burch, L. M. (2016). Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram. Sport Management Review, 19(2), 133-145.
  • Goffman, E. (1959). The Presentation of Self in Everyday Life. New York, NY: Double Day.
  • Gonzales, A. L., & Hancock, J. T. (2011). Mirror, mirror on my Facebook wall: Effects of Facebook exposure on self-esteem. Cyberpsychology, Behavior, and Social Networking. 14(1), 79-83.
  • Grace, D., & Griffin, D. (2009). Conspicuous Donation Behavior: Scale Development and Validation. Journal of Consumer Behavior, 8(1), 14-25.
  • Gruen, T. (1995). The outcome set of relationship marketing in consumer markets, International Business Review, 4(4), 447-469.
  • Hair, J.F., Anderson, R.E. and Tatham, R.L. (1987). Multivariate Data Analysis with Readings, 2nd ed., Macmillan, New York, NY.
  • Hair, J. F. Jr., Anderson, R. E., Tatham, Ronald L., & Black, W. C. (1998). Multivariate data analysis. Upper Saddle River, NJ: Prentice Hall.
  • Hooper, D., J. Coughlan, and N.R. Mullen. (2008). Structural equation modeling: Guidelines for determining model fit. Journal of Business Research Methods, 6, 53–60.
  • Hu, L.-T., and P.M. Bentler. 1999. “Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives.” Structural Equation Modeling, 6(1): 1–55.
  • Johnson, M. D., Herrmann, A, & Huber, F. (2006). The evolution of loyalty intentions. Journal of Marketing, 70(April), 122-132.
  • Josiassen, A., & Assaf, A. G. (2013). Look at me—I am flying: The influence of social visibility of consumption on tourism decisions. Annals of Tourism Research, 40, 155-175.
  • Hair, J.F., Anderson, R.E. and Tatham, R.L. (1987). Multivariate Data Analysis with Readings, 2nd ed., Macmillan, New York, NY.
  • Hair, J. F. Jr., Anderson, R. E., Tatham, Ronald L., & Black, W. C. (1998). Multivariate data analysis. Upper Saddle River, NJ: Prentice Hall.
  • Hefner, D., Knop, K., & Vorderer, P. (2018). “I wanna be in the loop!”–The role of fear of missing out (FOMO) for the quantity and quality of young adolescents’ mobile phone use. In Youth and Media (pp. 39-54). Nomos Verlagsgesellschaft mbH & Co. KG.
  • Hodkinson, C. (2019). ‘Fear of Missing Out’ (FOMO) marketing appeals: A conceptual model. Journal of Marketing Communications, 25(1), 65-88.
  • Hu, L., & Bentler, P. (1998). Fit indices in covariance structure modeling: Sensitivity under parameterized model misspecification. Psychological Methods, 3, 424–453.
  • Jöreskog, K. G., & Sörbom, D. (2006). LISREL 8.8 for Windows [Computer software]. Lincolnwood, IL: Scientific Software International.
  • Kandell, J. J. 1998. Internet Addiction on Campus: The Vulnerability of College Students. Cyber Psychology and Behavior 1 (1): 11–17.
  • Kline, R.B. (2005). Principles and practice of structural equation modeling, 2nd ed. New York, NY: The Guilford Press.
  • Kline, R. B. (1998). Principles and practice of structural equation modeling. New York, NY: The Guilford Press.
  • Kotler, P., Armstrong, G., Saunders, J. & Wong, V. (1999). Principles of Marketing, 2nd European ed., Rotolito Lombarda, Milan.
  • Larkin, B. A., & Fink, J. S. (2016). Fantasy Sport, FOMO, and Traditional Fandom: How Second-Screen Use of Social Media Allows Fans to Accommodate Multiple Identities. Journal of Sport Management, 30(6), 643-655.
  • Leonardi, P. M. (2014). Social media, knowledge sharing, and innovation: Toward a theory of communication visibility. Information Systems Research, 25(4), 796-816.
  • Mano, H. &Oliver, R.L. (1993). Assessing the dimensionality and structure of consumption experience: evaluation, feeling, and satisfaction, Journal of Consumer Research, 20(3), 451-566.
  • McDermott, R. (2017). FOMO and The Image of The Self From College Campuses to Madison Avenue". Honors Theses and Student Projects. 60. Retrieved 29 December 2017 from http://digitalworks.union.edu/theses/60. (accessed 29 December 2017).
  • Nunnally, Jum C., & Bernstein, Ira H. (1994). Psychometric Theory (3rd ed.). New York: McGraw-Hill.
  • Oliver, R.L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions”, Journal of Marketing Research, 17(4), 460-469.
  • Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841-1848.
  • Ring, K., Lebel, K., & Harman, A. (2018). Instagagement: An Analysis of the Self-Presentation Strategies and Engagement Rates of Professional Tennis Players on Instagram, 2018 NASSM Conference, Halifax , Nova Scotia, June 5-9, 2018.
  • Riordan, B. C., Flett, J. A., Hunter, J. A., Scarf, D., & Conner, T. S. (2018). Fear of missing out (FOMO): the relationship between FOMO, alcohol use, and alcohol-related consequences in college students. Journal of Psychiatry and Brain Functions, 2(9), 1-7.
  • Sheldon, P., & Bryant, K. (2016). Instagram: Motives for its use and relationship to narcissism and contextual age. Computers in Human Behavior, 58, 89-97.
  • Schlenker, B. R., & Leary, M. R. (1982). Social anxiety and self-presentation: A conceptualization model. Psychological Bulletin, 92(3), 641-669.
  • Smith, L. R., & Sanderson, J. (2015). I'm going to Instagram it! An analysis of athlete self-presentation on Instagram. Journal of Broadcasting & Electronic Media, 59(2), 342-358.
  • Tajfel, H. (1979). Individuals and groups in social psychology. British Journal of Social and Clinical Psychology, 18(2), 183-190.
  • Tajfel H. & Turner JC. (1985). The social identity theory of group behavior. In Psychology of Intergroup Relations, Tajfel H (ed). Cambridge University Press: Cambridge, UK. p. 15–40.
  • Taylor, D. G., & Strutton, D. (2016). Does Facebook usage lead to conspicuous consumption? The role of envy, narcissism and self-promotion. Journal of Research in Interactive Marketing, 10(3), 231-248.
  • Taylor, S.A., & Baker, T.L. (1994). An assessment of the relationship between service quality and customer satisfaction in the formation of consumer’s purchase intentions. Journal of Retailing, 70(2), 163–178.
  • Thoumrungroje, A. (2014). The influence of social media intensity and EWOM on conspicuous consumption. Procedia-Social and Behavioral Sciences, 148, 7-15.
  • Utz, S., & Beukeboom, C. J. (2011). The role of social network sites in romantic relationships: Effects on jealousy and relationship happiness. Journal of Computer-Mediated Communication, 16(4), 511-527.
  • Veblen, T. [1899] (1994). The Theory of the Leisure Class (2nd ed.). London: Constable Press.
  • Vandenbroele, J., Van Kerckhove, A., & Geuens, M. (2019). If you work it, flaunt it: Conspicuous displays of exercise efforts increase mate value. Journal of Business Research, xx(x), xx. https://www.sciencedirect.com/science/article/pii/S014829631930030X (Accessed on 14.06.2019).
  • Voboril, K. (2010, 8 February). FOMO: The Fear of Missing Out. Bloomberg, Accessed May 28, 2019. http://www. bloomberg.com/news/articles/2010-02-08/FOMO-the-fear-of-missing-out.
  • Zeithaml, V., Berry, L. & Parasuraman, A. (1996). The Behavioral Consequences of Service Quality, Journal of Marketing, 60, 31–46.
There are 60 citations in total.

Details

Primary Language English
Subjects Business Administration
Journal Section Research Article
Authors

Metin Argan

Mehpare Tokay Argan 0000-0002-8996-082X

Publication Date December 29, 2020
Published in Issue Year 2020 Volume: 11 Issue: 2

Cite

APA Argan, M., & Tokay Argan, M. (2020). Share or worry! Relationship among FOMO, social visibility and conspicuous sharing. İnternet Uygulamaları Ve Yönetimi Dergisi, 11(2), 63-80.