IMPACT OF SOCIAL MEDIA ON SOCIAL LIFE OF TEENAGERS IN INDIA: A CASE STUDY

Year 2019, Issue: 1, 13 - 24, 01.04.2019

Vijay Singh

https://doi.org/10.35344/japss.529285

Cited By: 1

Abstract

Social
media is playing an important role in every sphere of life now days. Computers
and internet has contributed a lot in this field. Smart phones have put the
entire world on a common platform. We can connect with anybody throughout the
world with the help of social media. There are many social media networks to
choose for the people. In this study I have selected Facebook, WhatsApp, Instagram,
Twitter, YouTube and Google as the popularity of these social media networks is
more among Indian youth. Other social media networks were excluded from the
study. To find out the impact of media on youth we have look in to both
negative and positive impacts, because everything have positive and negative
aspects. The study was conducted in Shimla, the capital city of Himachal
Pradesh. A sample of 200 respondents was selected having smartphone with them. The
sample age group was from 15-19 years old. In this age group most of the
parents allow their children to use the mobile phones. The samples were
selected with the help of random-cum-purposive sampling. The study was carried
out with the aim to examine the use pattern of social media by the youth of Himachal
Pradesh. To conduct this study a well-structured questionnaire was developed. The
collected data was analysed on percentage and average bases. The study found that
there was a negative impact of social media on social life of teenagers.

Keywords

Impact, Social Media, Social Life, Youth, Himachal Pradesh, India

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