Performance Assessment of Airlines through the Strategy Canvas and Multi-Criteria Decision-Making Methods
Abstract
The performance of airlines, one of the most important stakeholders of the aviation industry, affects also the performance and strategies of airports, ground handling companies, and other stakeholders. In the increasingly competitive airline industry, companies need to analyze the strategies of their competitors and compare them with their strategies. In this study, based on the performance indicators extracted from the literature review, the strategy canvas of the companies selected by Skytrax as the World's top ten airlines in 2024 was created. The strategy canvas helps businesses understand the current state of their strategic challenges by providing detailed information about current market conditions and competitive factors. Python program was used to determine the status of the airlines in the performance indicators from the literature review and to create the strategy canvas. Using five operational and financial indicators, we compute normalized values and aggregate them via the Simple Additive Weighting (SAW) method under an equal-weight baseline. The results show that Turkish Airlines attains the highest composite SAW score, while Emirates exhibits a comparatively more even profile across indicators on the strategy canvas.
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Details
| Primary Language | English |
|---|---|
| Subjects | Business Administration, Air Transportation and Freight Services |
| Journal Section | Research Article |
| Authors | |
| Submission Date | March 22, 2025 |
| Acceptance Date | January 19, 2026 |
| Early Pub Date | February 26, 2026 |
| Publication Date | February 26, 2026 |
| DOI | https://doi.org/10.30518/jav.1663320 |
| IZ | https://izlik.org/JA33KX33WL |
| Published in Issue | Year 2026 Issue: Advanced Online Publication |
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Journal of Aviation (JAV) established in 2017. It is a peer–reviewed international journal to be of interest and use to all those concerned with research in various fields of, or closely related to, Aviation science. Journal of Aviation (JAV) aims to provide a highly readable and valuable addition to the literature which will serve as an indispensable reference tool for years to come. The coverage of the journal includes all new theoretical and experimental findings in the fields of Aviation Science or any closely related fields. The journal also encourages the submission of critical review articles covering advances in recent research of such fields as well as technical notes.
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Further reading
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JAV has also accessed and learned from the existing policies of other publishers and leading experts as well as open access articles that detail and define ethical misconduct.
'Plagiarism and the law', Joss Saunders, Learned Publishing, 23:279-202: http://www.ingentaconnect.com/content/alpsp/lp/2010/00000023/00000004/art00002
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Doktorasını Sivil Havacılık Yönetimi, Doçentliğini Yönetim ve Organizasyon dalında almış olup halen Eskişehir Teknik Üniversitesi, Havacılık ve Uzay Bilimleri Fakültesi Havacılık Yönetimi Bölümünde öğretim üyeliğini ve bölüm başkanlığını sürdürmektedir.
2008 yılından itibaren profesyonel iş dünyasında yer alan Gülaçtı ŞEN, 2007-2012 yılları arasında Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi İşletme Bölümü’nü tamamladı. 2015 yılında Beykent Üniversitesi Lisansüstü Eğitim Enstitüsü İşletme Yönetimi Yüksek Lisans eğitimini tamamladı. 2020 yılında Beykent Üniversitesi Lisansüstü Eğitim Enstitüsü İşletme Yönetimi doktora eğitimini tamamladı. Yüksek lisans ve doktora tezi girişimcilik alanı ve havacılık endüstrisi ile ilgilidir. 2010-2016 yılları arasında havacılık sektöründe Turkish Ground Service A.Ş.’de Yolcu Hizmetleri Memuru olarak Türk Hava Yollarına hizmet verdi. 2016 yılından itibaren üniversitelerde farklı havacılık programlarında havacılık dersleri veren ŞEN, 2022 yılından itibaren Balıkesir Üniversitesi Edremit Sivil Havacılık Yüksekokulu Havacılık Bölümü’nde Dr. Öğr. Üyesi olarak görevini sürdürmektedir. Araştırmaları, yönetim alanında (özellikle havacılık endüstrisine yönelik) yeni ampirik kanıtlar sağlamayı amaçlayan nitel ve nitel araştırma tekniklerini kapsamaktadır.
Havacılıkla ilgili verdiği bazı dersler; Havacılık Kuralları, Havacılıkta İletişim, Hava Trafik Kuralları, Havaalanı Faaliyetleri ve Donanımları, Meteoroloji, Emniyet Yönetim Sistemi, Yer Hizmetleri, Yolcu Hizmetleri, Tehlikeli Maddeler, Havayolu Pazarlamasıdır. 2019 yılında Sivil Havacılıkta Kariyer ve 2021 yılında Terminalde Bir Gün-Farklı Havacılık Meslekleri Çalışanlarıyla Söyleşiler, 2022 yılında Havacılıkta Stratejik Yönetim: Yolcu Hizmetleri Yönetimi adlı kitapları çıktı.
2009-2015 yılları arasında Türk Hava Yolları ve Pegasus Hava Yolları dahil olmak üzere sivil havacılık sektöründe çalışan Dr. Tüzün Tolga İnan, Eskişehir Anadolu Üniversitesi'nden 2017 yılında sivil havacılık yönetimi doktora derecesi ile mezun oldu. Halen Bahçeşehir Üniversitesi Uygulamalı Bilimler Yüksekokulu Pilotaj Bölümü'nde Bölüm Başkanı ve Havacılık Yönetimi Yüksek Lisans Koordinatörü olarak görev yapan Dr. Tüzün Tolga İnan, sivil havacılığın yönetim perspektifi ile ilgili ulusal ve uluslararası kitap, makale ve bildiriler yayınlayarak akademik literatürü sektörel deneyimi çerçevesinde geliştirmeye devam etmektedir. Araştırmalarında makine öğrenmesi, zaman serileri, çok boyutlu ölçekleme, veri zarflama analizi gibi istatistiksel modelleri kullanmaktadır. İlgili kitapta yolcu ve kargo stratejileri altında sınıflandırılan havayolları, tarifeli seferler, havacılıkta olay ve kaza incelemesi, makine öğrenmesi yaklaşımı ve talep tahminine yönelik analiz yöntemleri incelenmektedir.
Türkçe, İngilizce
I completed my Bachelor's Degree in Law from the Faculty of Law at Aligarh Muslim University (AMU) in 2009. Following this, I embarked on my professional journey as a Junior Advocate in a Law Office in New Delhi, where I served from June 2009 to August 2010. During this time, I had the privilege of participating in the preparation of various contracts and legal briefs and gaining valuable hands-on experience in the legal field.
Eager to further my legal education, I enrolled in the LL.M. program at the Faculty of Law, AMU, Aligarh, from 2010 to 2012. During my postgraduate studies, I focused my coursework on Comparative Constitutional Law, deepening my knowledge in this specialized area of law.
Subsequently, I embarked on a research endeavor at the Center of Air & Space Law, NALSAR University of Law, Hyderabad. As a Ph.D. candidate, I delved into the emerging field of Aerospace Law, specifically addressing the Regulatory Challenges of Civil Unmanned Aircraft Systems (Drones). This research allowed me to contribute to the growing understanding of this nascent area within the legal domain.
During my doctoral studies, I was honored to receive the prestigious Assad Kotaite Graduate and Postdoctoral Fellowship Fund in 2017, awarded by the International Civil Aviation Organization (ICAO) in Canada. This fellowship supported and recognized my commitment to pursuing advanced studies in aviation law.
My academic journey continued as I took on the role of an Assistant Professor of Law at the Faculty of Law, Jamia Millia Islamia, a Central University located in New Delhi. During my tenure there, I dedicated over two years to teaching and guiding the next generation of legal professionals.
Building on this experience, I extended my academic career by accepting the position of Assistant Professor at the School of Law, Jamia Hamdard University in New Delhi, India.
Currently, I have the privilege of being associated with the College of Law at the University of Sharjah in Sharjah, United Arab Emirates, where I serve as an Assistant Professor. In this role, I continue to impart knowledge and contribute to the legal community through research and education, drawing on the diverse experiences and expertise I have gained throughout my professional journey.
Divij Arora is an Assistant Professor in the Department of Aerospace Engineering at Uttaranchal University, India. He holds a Master’s degree in Aerospace Engineering from Lovely Professional University and is currently pursuing his Ph.D. in the same field. His research interests encompass aerodynamics, computational fluid dynamics (CFD), propulsion systems, and aerospace structures.I have contributed to several projects, including the design and testing of a hybrid rocket engine test bench setup and the fabrication and simulation of NACA airfoil profiles. His work emphasizes experimental propulsion and aerodynamic analysis, integrating advanced CAD modeling, simulation, and experimental validation. He has authored multiple publications in reputed journals and has been actively involved in innovative aerospace design projects such as VTOL UAV concepts and hypersonic flow analysis over spiked re-entry bodies. His ongoing research focuses on advancing aerodynamic efficiency and thermal management in aerospace vehicles through CFD-based analysis and design optimization.
1998 yılında Anadolu Üniversitesi Sivil Havacılık Yüksekokulu Sivil Hava Ulaştırma İşletmeciliği Bölümü’nün (yeni adı ile Havacılık ve Uzay Bilimleri Fakültesi Havacılık Yönetimi Bölümü) Bölüm ve Okul Birincisi derecesi ile mezun oldu. Yüksek Lisans eğitimini Sivil Havacılık Yönetimi alanında 2000 yılında, yine aynı alanda Doktora eğitimini ise 2007 yılında Anadolu Üniversitesi’nde tamamladı. 2013 yılında girmiş olduğu Doçentlik sınavında başarılı olarak Yönetim ve Strateji alanında Doçent, 2019 yılında Profesör unvanını aldı.
1998 yılında mezun olduğu bölümde Araştırma Görevlisi olarak göreve başladı. 2007 yılından itibaren Öğretim Üyesi olarak görevine devam etti. 2010-2011 yıllarında YÖK Doktora Sonrası Araştırma Bursu ile 1 yıl süre ile ABD’de Embry-Riddle Aeronautical University’de Misafir Öğretim Üyesi olarak Doktora sonrası araştırmalarda bulundu. 2014 yılında aynı bölümde Doçent kadrosuna yükseltildi. Halen, kuruluşunu takiben Eskişehir Teknik Üniversitesi’ne bağlanan Havacılık ve Uzay Bilimleri Fakültesi Havacılık Yönetimi Bölümü’nde Profesör olarak görevine devam etmektedir. Aynı zamanda Eskişehir Teknik Üniversitesi Bilim ve Teknolojide Kadın Araştırma ve Uygulama Birimi Kurucu Müdürü olup halen bu görevine devam etmektedir.
Havacılık Yönetimi alanında yazılmış çok sayıda uluslararası ve ulusal makale, kitap ve bildirileri bulunmaktadır. Aynı zamanda Avrupa Birliği Projelerinde araştırmacı ve ulusal projelerde proje yürütücüsü ve araştırmacı olarak yer almakta olup; Sivil Havacılık Genel Müdürlüğü Toplumsal Cinsiyet Dengesi Geliştirme Komisyonu üyesidir.
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