Performance Assessment of Airlines through the Strategy Canvas and Multi-Criteria Decision-Making Methods

Doğan Kılıç; Mert Akınet; Ferhan Şengür

doi:10.30518/jav.1663320

Performance Assessment of Airlines through the Strategy Canvas and Multi-Criteria Decision-Making Methods

Abstract

The performance of airlines, one of the most important stakeholders of the aviation industry, affects also the performance and strategies of airports, ground handling companies, and other stakeholders. In the increasingly competitive airline industry, companies need to analyze the strategies of their competitors and compare them with their strategies. In this study, based on the performance indicators extracted from the literature review, the strategy canvas of the companies selected by Skytrax as the World's top ten airlines in 2024 was created. The strategy canvas helps businesses understand the current state of their strategic challenges by providing detailed information about current market conditions and competitive factors. Python program was used to determine the status of the airlines in the performance indicators from the literature review and to create the strategy canvas. Using five operational and financial indicators, we compute normalized values and aggregate them via the Simple Additive Weighting (SAW) method under an equal-weight baseline. The results show that Turkish Airlines attains the highest composite SAW score, while Emirates exhibits a comparatively more even profile across indicators on the strategy canvas.

Keywords

References

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Details

Primary Language

English

Subjects

Business Administration, Air Transportation and Freight Services

Journal Section

Research Article

Authors

Doğan Kılıç ^*
0000-0003-2696-8231
Türkiye

Mert Akınet
0000-0002-0805-9731
Türkiye

Ferhan Şengür
0000-0001-7737-851X
Türkiye

Early Pub Date

February 26, 2026

Publication Date

February 26, 2026

Submission Date

March 22, 2025

Acceptance Date

January 19, 2026

Published in Issue

Year 2026 Volume: 10 Number: 1

DOI

https://doi.org/10.30518/jav.1663320

IZ

https://izlik.org/JA33KX33WL

Cite

RIS / Bibtex

APA

Kılıç, D., Akınet, M., & Şengür, F. (2026). Performance Assessment of Airlines through the Strategy Canvas and Multi-Criteria Decision-Making Methods. Journal of Aviation, 10(1), 50-57. https://doi.org/10.30518/jav.1663320

AMA

1.Kılıç D, Akınet M, Şengür F. Performance Assessment of Airlines through the Strategy Canvas and Multi-Criteria Decision-Making Methods. JAV. 2026;10(1):50-57. doi:10.30518/jav.1663320

Chicago

Kılıç, Doğan, Mert Akınet, and Ferhan Şengür. 2026. “Performance Assessment of Airlines through the Strategy Canvas and Multi-Criteria Decision-Making Methods”. Journal of Aviation 10 (1): 50-57. https://doi.org/10.30518/jav.1663320.

EndNote

Kılıç D, Akınet M, Şengür F (February 1, 2026) Performance Assessment of Airlines through the Strategy Canvas and Multi-Criteria Decision-Making Methods. Journal of Aviation 10 1 50–57.

IEEE

[1]D. Kılıç, M. Akınet, and F. Şengür, “Performance Assessment of Airlines through the Strategy Canvas and Multi-Criteria Decision-Making Methods”, JAV, vol. 10, no. 1, pp. 50–57, Feb. 2026, doi: 10.30518/jav.1663320.

ISNAD

Kılıç, Doğan - Akınet, Mert - Şengür, Ferhan. “Performance Assessment of Airlines through the Strategy Canvas and Multi-Criteria Decision-Making Methods”. Journal of Aviation 10/1 (February 1, 2026): 50-57. https://doi.org/10.30518/jav.1663320.

JAMA

1.Kılıç D, Akınet M, Şengür F. Performance Assessment of Airlines through the Strategy Canvas and Multi-Criteria Decision-Making Methods. JAV. 2026;10:50–57.

MLA

Kılıç, Doğan, et al. “Performance Assessment of Airlines through the Strategy Canvas and Multi-Criteria Decision-Making Methods”. Journal of Aviation, vol. 10, no. 1, Feb. 2026, pp. 50-57, doi:10.30518/jav.1663320.

Vancouver

1.Doğan Kılıç, Mert Akınet, Ferhan Şengür. Performance Assessment of Airlines through the Strategy Canvas and Multi-Criteria Decision-Making Methods. JAV. 2026 Feb. 1;10(1):50-7. doi:10.30518/jav.1663320