Dynamics of the New Generation Workforce in Aviation: Analysis of Generation Z Characteristics from the Perspective of Managers

This study explores how managers in the aviation sector perceive the characteristics of Generation Z employees within the context of the new generation workforce. A qualitative research design was adopted, and semi-structured interviews were conducted with twelve managers working in different areas of the aviation industry. The data were analysed using MAXQDA 2020 program. The findings suggest that managers commonly associate Generation Z employees with characteristics such as technological competence, rapid learning ability, adaptability, self-confidence, and innovativeness. However, managers also highlighted certain challenges, including impatience, screen dependency, limited face-to-face communication, and a tendency to expect immediate feedback. Overall, managers emphasized positive attributes more frequently than negative ones. The findings also indicate that Generation Z employees tend to prefer flexible working conditions and technology-supported work environments. These results contribute to a better understanding of generational dynamics in the aviation sector and provide implications for human resource management practices, particularly in designing communication strategies, training approaches, and work arrangements tailored to younger employees.