The Effect of Socio-Demographic Variables on Entrepreneurial Marketing Among Potential Sme Owners: A Case Study in Turkey

Abstract

Marketing and entrepreneurship are two different disciplines. The concept of entrepreneurial marketing which serves as the interface of marketing and entrepreneurship is proportionally more significant for SMEs than for large businesses. SMEs which constitute 99.9% of all businesses in Turkey are the focal points for economic expansion. In this sense, the study defines the relationship between the entrepreneurial marketing aspects and socio-demographic features of potential entrepreneurs in Turkey. In the fieldwork done in line with this aim, a relationship between gender and innovation-orientation, one of the aspects of entrepreneurial marketing, has been found. Educational status makes a significant difference in the aspects of risk taking-orientation, innovation-orientation, resource leveraging, proactiveorientation, customer intensity and opportunity-driven.

Keywords

• SMEs and Entrepreneurship,Entrepreneurial Marketing,Potential Entrepreneur,ANOVA analysis

References

1.  Atik A. H. (2003), “Küresel Ekonomide Küçük ve Orta Büyüklükte İşletmeler ve Rekabet Sorunları”, Türkiye Kalkınma Bankası A.S Araştırma Müdürlügü, Ankara.  Becherer R. C., Helms M. M. and McDonald J. P. (2008), “The Effect of Entrepreneurial Marketing on Outcome Goals in SMEs”, New England Journal of Entrepreneurship, Vol.15, No.1-2, pp.7-18.
2.  Bulut C., Pırnar I., Halac D. S. and Oztürk A. D. (2013), “Girişimsel Pazarlamanın Firma Performansına Etkisi”, Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Vol.15, No.2, pp.209-232.
3.  Collinson E. M. and Shaw E. (2001),” Entrepreneurial Marketing: A Historical Perspective on Development and Practice”, Management Decision, Vol.39, No.2, pp.761-767.
4.  Hacıoglu G., Eren S. S., Eren M. S. and Celikkan H. (2012), “The Effect of Entrepreneurial Marketing on Firms’Innovative Performance in Turkish SMEs”, Procedia- Social and Behavioral Sciences, Vol.58, pp.871-878.
5.  Hills G. E. and Hultman C. (2013), “Entrepreneurial Marketing: Conceptual and Empirical Research Opportunities”, Entepreneurship Reseach Journal, Vol.3, No.4, pp.437-448.
6.  Ionita D. (2012), “Entrepreneurial Marketing: A New Approach for Challenging Times”, Management & Marketing Challenges for the Knowledge Society, Vol.7, No.1, pp.131-150.
7. Kocak, A. and Ozer, A. (2005), “Küçük İşletmeler Pazarlamanın Neresinde?: Pazar Odaklılık ve İlişkisel Pazarlama”, Pazarlama ve İletişim Kültürü Dergisi, Vol.4, No..14, pp.14-26.
8. Kraus S., Harms R. and Fink M. (2010), “Entrepreneurial Marketing: Moving

9. Beyond Marketing in New Ventures”, Int. J. Entrepreneurship and Innovation Management, Vol.11, No.1, pp.19-34.  Kotler P. (2001), Marketing Management, Millenium Edition, Prentice Hall Inc., NJ.
10.  Lounsbury M. (1998), “Collevtive Entrepreneurship; The Mobilization of College and University Recyeling Coordinators”, Journal of Organizational Change Management, Vol.11, No.1, pp.51-60.
11.  Low, M. B., and MacMillan, I. C. (1988), “Entrepreneurship: past research and future challenges”, Journal of Management, Vol.14, pp.139-161.
12.  Lumpkin G. T. and Dess G. G. (2001), “Linking two dimensions of entrepreneurial orientation to firm performance: the moderating role of environment and industry life cycle”, Journal of Business Venturing, Vol.16, No.5, pp.429-451.
13.  Marangoz M. and Erboy N. (2013), “Pazarlamada Paradigma Değişimi: Girişimci Pazarlama”, Ekonomi ve Yönetim Araştırmaları Dergisi, Vol.2, No.1, pp.67-91.
14.  McGowan P. and Durkin M. G. (2002), “Toward an Understanding of Internet Adoption at the Marketing / Entrepreneurship Interface”, Journal of Marketing Management, Vol.18, pp.361-377.
15.  Morris H. M., Schindehutte M. and LaForge R. W. (2002), “Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives”, Journal of Marketing Theory and Practice, Vol.10, No.4, pp.1-19.
16.  Mucuk İ. (1998), Modern İşletmecilik, Türkmen Kitabevi, İstanbul.
17.  Mueller S. and Thomas A. S. (2000), “Culture and Entrepreneurial Potential: A Nine Country Study of Locus Control and Innovativeness”, Journal of Business Venturing, Vol.16, pp.52-62.
18.  Muftuoglu T. M. (2002), Türkiye’de Küçük ve Orta Ölçekli İşletmeler KOBİ’ler, Ekonomik ve Sosyal Araştırmalar: 10, Turhan Kitapevi, Ankara.
19.  Muftuoglu T., Urper Y., Basar M. and Tosunoglu B. T. (2005). Girişimcilik (Edt. Odabaşı Yavuz), 2 nd Edition, TC Anadolu Üniversitesi Yayını No.1567, Eskişehir.
20. Stokes, D. (2000), “Putting Entrepreneurship into Marketing: The Processes of
21. Entrepreneurial Marketing”, Journal of Research in Marketing and Entrepreneurship, Vol.2, No. 1, pp.1-16. http://www.kosgeb.gov.tr/Pages/UI/Baskanligimiz.aspx?ref=23 (Accessed on January 15, 2014)
22.  http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx (Accessed on December 5, 2013)
23.  http://www.sanayi.gov.tr/Files/Documents/KOSGEB_Katalog.pdf (Accessed on January 15, 2014)