Research Article
BibTex RIS Cite
Year 2017, , 280 - 290, 30.09.2017
https://doi.org/10.17261/Pressacademia.2017.687

Abstract

References

  • Anon.(2016). Andy Warhol Biography. Available at: http://warholfoundation.org/legacy/biography.html [Accessed on March 10, 2017].
  • Altunbas, H. and Diker, E., (2015). Corporate reputation management and social media: An analysis on Facebook accounts of the most valuable 5 brands in Turkey. Erciyes İletisim Dergisi “Academia”, vol. 4, no. 2, pp. 40 – 54.
  • Bilgihan, A., (2016). Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding. Computers in Human Behavior, vol. 61, pp. 103 - 113.
  • Capital Markets Board of Turkey, Communiqués no. III-37.1, III-39.1 and III-45.1 http://www.cmb.gov.tr/apps/teblig/ [Accessed on April 3, 2017].
  • Correa, T., Hinsley, A. W., and Gil de Zúñiga, H., (2010). Who interacts on the web? The intersection of users’ personality and social media use, Computers in Human Behavior, vol. 26, pp. 247 – 253.
  • Hootsuite., (2017). Digital in 2017 Global Overview: A Collection of Internet, Social Media, and Mobile Data from Around the World. https://www.slideshare.net/wearesocialsg/digital-in-2017-global-overview [accessed on April 3, 2017]
  • Hristova, D., Panzarasa, P. and Mascolo, C., (2015). Multilayer brokerage in geo – social networks. Available at: https://pdfs.semanticscholar.org/c31e/7ae20be4d46240386547afb38d49dcf8b6d6.pdf [Accessed on March 10, 2017].
  • Felix, R., Rauschnabel, P.A., and Hinsch, C., (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, vol. 70, pp. 118 – 126.
  • Halis, B., (2012). The changing face of consumption: E – commerce applications and the role of social networks. Journal of History Culture and Art Research, vol. 1, no. 4, pp. 149 – 160.
  • Islam, J.U., and Rahman, Z. (2017). The Impact of online brand community characteristics on customer engagement: An application of stimulus-organism-response paradigm. Telematics and Informatics, vol. 34, issue 4, pp. 96 – 109.
  • Kaplan, A. M. and Haenlein, M., (2010). Users of the world, unite! The challenges and opportunities of social media.Business Horizons, vol. 53, pp. 59 – 68.
  • Malkiel, G.G., (2003). The efficient market hypothesis and its critics. Journal of Economic Perspectives, vol.17, no.1, pp. 59 – 82.
  • Nyadzayo, M. W. and Khajehzadeh, S., (2016). The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image. Journal of Retailing and Consumer Services, vol. 30, pp. 262 – 270.
  • Uzgoren, E. and Korkmaz, I., (2015). An examination on microeconomic foundations of social media economics. Optimum Journal of Economics and Management Sciences, vol. 2, no. 1, pp. 63 – 73. Istanbul Finance Center website, http://www.istanbulfinansmerkezi.com/ [Accessed on March 10, 2017]
  • Turkish Capital Markets Association website, https://www.tspb.org.tr/en/data-bank/ [Accessed on April 3, 2017]

CATCHING ZEITGEIST: SOCIAL MEDIA PRESENCE OF TURKISH INTERMEDIARY INSTITUTIONS

Year 2017, , 280 - 290, 30.09.2017
https://doi.org/10.17261/Pressacademia.2017.687

Abstract

Purpose- Social
media has become an important aspect of finance in the past few years and all
reputable firms like to present themselves in social media, because it implies
a corporate identity from the investors’ point of view. Especially for
generation Y and millennials who are born to the age of internet, social media
has become a way of life. It is also the key of life for corporations that want
to reach these generations as a part of their client portfolio. The aim of this
paper is to investigate the social media presence of Turkish intermediary
institutions and figure out whether these institutions have managed to make an
online impression and whether this impression has taken an effect on the
financial front for these firms by analyzing related income and other related
indicators such as client complaints as well as taking into account the
strategies involving Istanbul Financial Center Project (IFC).

Methodology- Data
belonging to a total of 66 intermediary institutions are collected and
independent t-test and parametric and nonparametric correlations analyses are
applied to data.

Findings- According
to analysis results there is a significant relationship between social media
presence of intermediary institutions and authorization certificate types of
these institutions, forex income and the number of client complaints. Location
of intermediary institutions is found not to be significant, opposite of
suggested by IFC.

Conclusion- Only half of
Turkish intermediary institutions are found to be effectively present in social
media. This unwillingness of intermediary institutions limits the promotion of
finance sector and contradicts the IFC project. 

References

  • Anon.(2016). Andy Warhol Biography. Available at: http://warholfoundation.org/legacy/biography.html [Accessed on March 10, 2017].
  • Altunbas, H. and Diker, E., (2015). Corporate reputation management and social media: An analysis on Facebook accounts of the most valuable 5 brands in Turkey. Erciyes İletisim Dergisi “Academia”, vol. 4, no. 2, pp. 40 – 54.
  • Bilgihan, A., (2016). Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding. Computers in Human Behavior, vol. 61, pp. 103 - 113.
  • Capital Markets Board of Turkey, Communiqués no. III-37.1, III-39.1 and III-45.1 http://www.cmb.gov.tr/apps/teblig/ [Accessed on April 3, 2017].
  • Correa, T., Hinsley, A. W., and Gil de Zúñiga, H., (2010). Who interacts on the web? The intersection of users’ personality and social media use, Computers in Human Behavior, vol. 26, pp. 247 – 253.
  • Hootsuite., (2017). Digital in 2017 Global Overview: A Collection of Internet, Social Media, and Mobile Data from Around the World. https://www.slideshare.net/wearesocialsg/digital-in-2017-global-overview [accessed on April 3, 2017]
  • Hristova, D., Panzarasa, P. and Mascolo, C., (2015). Multilayer brokerage in geo – social networks. Available at: https://pdfs.semanticscholar.org/c31e/7ae20be4d46240386547afb38d49dcf8b6d6.pdf [Accessed on March 10, 2017].
  • Felix, R., Rauschnabel, P.A., and Hinsch, C., (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, vol. 70, pp. 118 – 126.
  • Halis, B., (2012). The changing face of consumption: E – commerce applications and the role of social networks. Journal of History Culture and Art Research, vol. 1, no. 4, pp. 149 – 160.
  • Islam, J.U., and Rahman, Z. (2017). The Impact of online brand community characteristics on customer engagement: An application of stimulus-organism-response paradigm. Telematics and Informatics, vol. 34, issue 4, pp. 96 – 109.
  • Kaplan, A. M. and Haenlein, M., (2010). Users of the world, unite! The challenges and opportunities of social media.Business Horizons, vol. 53, pp. 59 – 68.
  • Malkiel, G.G., (2003). The efficient market hypothesis and its critics. Journal of Economic Perspectives, vol.17, no.1, pp. 59 – 82.
  • Nyadzayo, M. W. and Khajehzadeh, S., (2016). The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image. Journal of Retailing and Consumer Services, vol. 30, pp. 262 – 270.
  • Uzgoren, E. and Korkmaz, I., (2015). An examination on microeconomic foundations of social media economics. Optimum Journal of Economics and Management Sciences, vol. 2, no. 1, pp. 63 – 73. Istanbul Finance Center website, http://www.istanbulfinansmerkezi.com/ [Accessed on March 10, 2017]
  • Turkish Capital Markets Association website, https://www.tspb.org.tr/en/data-bank/ [Accessed on April 3, 2017]
There are 15 citations in total.

Details

Journal Section Articles
Authors

Lale Arslan This is me

Publication Date September 30, 2017
Published in Issue Year 2017

Cite

APA Arslan, L. (2017). CATCHING ZEITGEIST: SOCIAL MEDIA PRESENCE OF TURKISH INTERMEDIARY INSTITUTIONS. Journal of Business Economics and Finance, 6(3), 280-290. https://doi.org/10.17261/Pressacademia.2017.687

Journal of Business, Economics and Finance (JBEF) is a scientific, academic, double blind peer-reviewed, quarterly and open-access journal. The publication language is English. The journal publishes four issues a year. The issuing months are March, June, September and December. The journal aims to provide a research source for all practitioners, policy makers and researchers working in the areas of business, economics and finance. The Editor of JBEF invites all manuscripts that that cover theoretical and/or applied researches on topics related to the interest areas of the Journal. JBEF charges no submission or publication fee.



Ethics Policy - JBEF applies the standards of Committee on Publication Ethics (COPE). JBEF is committed to the academic community ensuring ethics and quality of manuscripts in publications. Plagiarism is strictly forbidden and the manuscripts found to be plagiarized will not be accepted or if published will be removed from the publication. Authors must certify that their manuscripts are their original work. Plagiarism, duplicate, data fabrication and redundant publications are forbidden. The manuscripts are subject to plagiarism check by iThenticate or similar. All manuscript submissions must provide a similarity report (up to 15% excluding quotes, bibliography, abstract, method).


Open Access - All research articles published in PressAcademia Journals are fully open access; immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited. Open access is a property of individual works, not necessarily journals or publishers. Community standards, rather than copyright law, will continue to provide the mechanism for enforcement of proper attribution and responsible use of the published work, as they do now.